MAM
Honda Siel opens second dealership in Bangalore
BANGALORE: Honda Siel Cars India Ltd (HSCI) has opened its second dealership in Bangalore, Karnataka. The new dealership was inaugurated today by Honda Siel Cars India president & CEO H. Yamada.
The new dealership, Dakshin Honda, is part of the PCH Group of companies, promoted by Gurjeet Singh. It is one of the largest dealerships in Karnataka with a state-of-the-art facility with modern equipments and 40 service bays with capacity to handle 60 cars in a day. The dealer staff have been trained at Honda Siel Cars.
On the occasion of the opening of the new dealership, Yamada said, “Expanding our distribution network across the country is one of our top priorities in the current year. Bangalore is one of the fastest growing markets for us and I am sure with an additional dealership in the city, we would be able to cater to the needs of our customers in the city, better and faster.”
In 2004, Honda Siel Cars registered a 74 per cent increase in sales in the state of Karnataka, as compared with the previous year, says an official release.
Commenting on the company’s continued brilliant performance, Yamada added, “We are aiming at becoming the No.1 company in the premium segment of the Indian passenger car industry. In 2005, we will work towards boosting our production capacity further which will significantly reduce the waiting period for our highest selling model, the New City.”
Brands
Kingfisher signs three-year IPL partnership
Packaged water brand signs on as ‘good times partner’ for 2026–28 cycle
MUMBAI: Kingfisher Premium Packaged Drinking Water is betting big on cricket’s biggest stage, sealing a three-year partnership with the Board of Control for Cricket in India to sharpen fan engagement at the TATA Indian Premier League.
The brand, owned by United Breweries, will serve as the official “good times partner” for the men’s IPL from 2026 to 2028, extending a relationship that began with the Women’s Premier League. The move signals a broader push to embed itself deeper into live sport, with a focus on immersive, consumer-led experiences rather than conventional sponsorship visibility.
At the heart of the tie-up is a suite of fan-first activations spanning broadcast, stadiums and digital channels. These include the “Kingfisher Bird Cam”, offering a branded spider-cam perspective during live matches, and the “Good Times Zone”, an in-stadium entertainment hub during play-offs aimed at amplifying match-day buzz. The brand will also back IPL fan parks, elevate public screening experiences and run digital contests tied to key moments through the season.
Vikram Bahl, chief marketing officer, United Breweries, said cricket in India “is more than a sport, it is a shared cultural moment”, adding that the IPL brings that energy alive at scale. “For Kingfisher Premium Packaged Drinking Water, being present at the heart of these moments, in partnership with the BCCI, is a natural extension of what we stand for. Through this association, we aim to enrich how fans experience the game… making every match more immersive, social and memorable,” Bahl said.
Devajit Saikia, honorary secretary, BCCI, said the IPL “has always been at the forefront of redefining sports entertainment and fan engagement”. He added that the collaboration would fuse cricket fandom with “innovative fan experiences that extend beyond the stadium”, helping create memorable moments for audiences nationwide.
For United Breweries, part of the HEINEKEN group, the play is clear: move from passive branding to active participation in the fan journey—on screens, in stands and across social spaces. With millions tuning in and turning up each season, the IPL remains the country’s most potent marketing theatre. The question now is whether “good times” can translate into lasting brand recall in a market where visibility is easy, but engagement is hard-won.
