Ad Campaigns
Honda launches ad for new Activa 125
MUMBAI: Honda Motorcycle and Scooter has launched its latest campaign for the new Activa 125.
The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.
The 2018 edition of Activa 125 comes equipped with LED headlamp, LED position lamp and 4-in-1 lock with seat opening switch. Building on the trust of more than a million customers, Activa 125 offers solid power, strong (metal body) and blend of performance, efficiency, comfort with advanced features.
The campaign aims to promote new class leading features of Activa 125 while leveraging on trust and legacy of brand Activa.
Taking a slice of life route, the “Sau mein se sava sau” campaign illustrates a family where the girl highlights all positive attributes of her love interest to get her father’s approval.
The story opens with a young daughter approaching the conversation seeking her father’s approval on her choice of husband. The father expresses initial scepticism about her choice. This is when the daughter elaborates on qualities of the boy which embodies the features of Activa 125. The first thing she mentions is his smartness where the film cuts to scooter’s chrome chest, LED headlamp & LED Tail Lamp.
The girl then describes him as sensible with the film cutting close on Activa’s console with the ECO mode indicator. On the daughter’s request the mother also supports her by saying that the boy belongs to a good family. It is then the film reveals that the scooter is an Activa- India’s most trusted two-wheeler. The daughter reiterates her choice by saying that ‘he is as strong as her father’ with the frame focussing on the metal body of Activa 125 personifying robustness and confidence. In the next frame, the boy is seen riding uphill smoothly with extra power and torque provided by Activa 125.
Collaborating the narration, the parallel stories merge together. The boy arrives on Activa 125 and introduces himself as ’Captain Vikram’ followed by greeting her mother. The father gets extremely impressed with the boy when he relates to all his qualities with his choice of ride.
Honda Motorcycle and Scooter SVP of sales and marketing Yadvinder Singh Guleria says, “The purpose of this campaign is to showcase the new segment leading product features and reiterate trust of brand Activa.”
Dentsu One national creative director Titus Upputuru adds, “If you belong to a good family, you will have good genes. That’s the key insight we have taken to build communication for the campaign. Activa 125 hails from the family of Activa. The product scores 125 per cent in every aspect and that’s why the expression ‘sau mein se sava sau! Shooting the film in a cable car was very challenging but we are very excited to see the final outcome.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
