MAM
HomeShop18.com unveils its new TVC
MUMBAI: eCommerce portal www.homeshop18.com today launched its new TV commercial titled “India Shops Online at HomeShop18.com”.
The new commercial has been produced by Cell18 under the direction of Zubin Driver.
The campaign thought has been created to resonate the eCommerce company‘s aim of rapid growth and success among customers. The spot targets all demographics but focused on youth.
HomeShop18 CEO Sundeep Malhotra said, “This commercial is reflective of our deep focus on the ecommerce domain and is meant to accelerate the growth of the ecommerce category and of homeshop18.com as a consequence, being the clear leader. In this commercial you will find a clear leader-like tonality and a deep association of ecommerce and homeshop18.com, through the intelligent use of the “click” both visually and in the audio.”
The TV commercial is the first in a series and has been produced in a 30-second format with 15 second versions to follow. It is learnt that there will be more TV commercials to follow under the “India Shops Online at HomeShop18.com” theme.
The company has recently been in news for having acquired a books etailer called “coinjoos.com” and also for raising funds worth Rs 1 billion.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
