Brands
Homegrown brand Kaveri launches “Love by Kaveri”
Mumbai: ‘Love by Kaveri’, a new venture by Kaveri and the brainchild of renowned designer Kaveri Lalchand, with their ethos of “Love, Starts With You” is pleased to announce its new advent in the fashion and lifestyle industry. With a commitment to affordability, sustainability, and a passion for exquisite craftsmanship, Love By Kaveri offers a unique blend of ethically sourced apparel and handmade homeware that embodies the essence of love, style, and conscious living.
From casual anti-fit silhouettes to a variety of crafted accessories like stoles & scarves, handmade jewelry, totes, bags & clutches, Love By Kaveri’s myriad creations and designs are a testament to the brand’s commitment to affordability, and premium quality. Each piece is infused with natural hues, block-resist prints, and dip dyes, showcasing a blend of traditional artistry and contemporary flair.
‘Love By Kaveri’ is a perfect expression of love for all things creative, joyous, and beautiful. Influenced by the concept of timeless living, Love By Kaveri’s holiday and everyday range feature expressive styles that pay homage to nature with an abstract finesse. Crafted using sustainable fabrics like cotton, Tencel, and linen for apparel and jute, linen, and raffia for a carefully crafted collection of accessories, each piece and homeware is a perfect blend of individuality and self-expression of sustainable living.
“I believe in celebrating the beauty of life’s simple pleasures and expressing that joy through our creations,” said founder and designer Kaveri Lalchand. “Love By Kaveri is more than just a brand; it’s a lifestyle staple, a unique blend of sustainability, individuality, and our endeavor to ‘Lovely Living’, and that ‘Love starts with You.’
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
