Brands
Home is where the heart loan is says LIC HFL in new brand campaign
MUMBAI: Walls you can scribble on. A nail you can hammer in. A door that bears your name. LIC Housing Finance Limited (LIC HFL) is tugging at heartstrings with its new brand campaign, launched on its 36th Foundation Day. Titled “Apna Ghar… toh apna hi hota hai”, the campaign is a love letter to the emotional highs of homeownership, one mortgage at a time.
The film unfolds like a photo album of real India: a birthday party in a Mumbai chawl, wall scribbles in a Chandigarh flat, DIY home décor in the South, and joyful wall painting in a Bengali household. No dramatic voiceovers, no dream homes from glossy catalogues just simple stories that show how home is more than square footage. It’s where memories are made, walls become storyboards, and every corner says “you”.
Backed by four decades of housing India’s dreams, LIC HFL’s latest initiative celebrates that universal desi sentiment: “Kuch bhi ho, apna ghar toh apna hota hai.” LIC Housing Finance Limited, managing director & CEO Tribhuwan Adhikari calls it a reaffirmation of the trust LIC HFL has built with families across income groups and geographies over the past 36 years.
To dial up the emotion, LIC HFL has also launched a Digital Name Plate Generator, a playful interactive feature where users can visualise their name on a front door, delivering a personalised dose of that ‘first-home’ thrill.
The campaign not only reinforces LIC HFL’s legacy in home financing, but also shows the brand’s evolving digital-first ethos, appealing to next-gen homeowners who want both emotional and financial security under one roof.
From loan documents to love notes on the fridge, LIC HFL’s message is simple: the joy of a home is worth every EMI.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
