Brands
Home is where the heart loan is says LIC HFL in new brand campaign
MUMBAI: Walls you can scribble on. A nail you can hammer in. A door that bears your name. LIC Housing Finance Limited (LIC HFL) is tugging at heartstrings with its new brand campaign, launched on its 36th Foundation Day. Titled “Apna Ghar… toh apna hi hota hai”, the campaign is a love letter to the emotional highs of homeownership, one mortgage at a time.
The film unfolds like a photo album of real India: a birthday party in a Mumbai chawl, wall scribbles in a Chandigarh flat, DIY home décor in the South, and joyful wall painting in a Bengali household. No dramatic voiceovers, no dream homes from glossy catalogues just simple stories that show how home is more than square footage. It’s where memories are made, walls become storyboards, and every corner says “you”.
Backed by four decades of housing India’s dreams, LIC HFL’s latest initiative celebrates that universal desi sentiment: “Kuch bhi ho, apna ghar toh apna hota hai.” LIC Housing Finance Limited, managing director & CEO Tribhuwan Adhikari calls it a reaffirmation of the trust LIC HFL has built with families across income groups and geographies over the past 36 years.
To dial up the emotion, LIC HFL has also launched a Digital Name Plate Generator, a playful interactive feature where users can visualise their name on a front door, delivering a personalised dose of that ‘first-home’ thrill.
The campaign not only reinforces LIC HFL’s legacy in home financing, but also shows the brand’s evolving digital-first ethos, appealing to next-gen homeowners who want both emotional and financial security under one roof.
From loan documents to love notes on the fridge, LIC HFL’s message is simple: the joy of a home is worth every EMI.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
