MAM
Holi goes digital with Helo
MUMBAI: Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign. During the week-long online campaign which started on March 17th, Helo will be painted bright with Holi colours, not just by its users but also by over 50 regional celebrities who will be engaging users with wishes and other exciting content during this festival. Helo has also designed Holi themed stickers and visual effects for all its users to enjoy.
”As the festival of colours, Holi is celebrated nationwide in various towns across India. We would like to encourage all our users to celebrate digital Holi with Helo in 14 Indian languages. With unique and colourful stickers designed to spread festive cheer amongst our users and give their online profiles a festive makeover, Holi by Helo will bring joy and smiles to many across the country,” said Shyamanga Barooah, Head of Content Operations, Helo.
Along with open screen ad pictures and stickers of ‘Holi by Helo’, there are special effect frames designed with popular celebrity photos, so that users can take selfies with their favourite stars and post them on Helo. Some of the top regional celebrities who will be part of the campaign include Shriya Saran, Hansika Motwani, Tejaswi Madivada, Jwala Gutta, Radhika Pandit, Tejasswi Prakash, Catherine Tresa, Lakshmi Manchu, Rubina Dilaik and Nidhi Agerwal. These celebrities will not only be posting engaging content during these seven days but will also share posts on how they celebrate the festival with the users.
MAM
Banijay eyes live events as major growth driver beyond TV
IP like ‘Black Mirror’ set for immersive experiences in 2026, gaming division powers profitability.
MUMBAI: Banijay is turning screens into stages because when your IP is this golden, even the live crowd wants an encore. Banijay, the French entertainment group, on Thursday flagged live events and franchise extensions as key growth engines for 2026 and beyond, ahead of its planned merger with All3Media. CEO François Riahi told reporters that the company’s strongest content IP is increasingly generating value off-screen, pointing to the upcoming immersive live experiences based on ‘Black Mirror’ in 2026 as a prime example.
“We have a gold mine that we’re not fully exploiting,” Riahi said. He cited the intense bidding war between Paramount and Netflix for Warner’s portfolio as proof of how fundamental IP has become in today’s entertainment landscape. “That gives you an idea of how essential IP is today,” he added.
On the financial front, Banijay’s production consolidated revenue edged up 0.4 per cent excluding currency effects to €3.29 billion in 2025. Its online betting division led by Betclic and bolstered by the recent Tipico acquisition grew 10.2 per cent to €1.59 billion, accounting for roughly one-third of group revenue but nearly half of profitability. Combined EBITDA rose 8.6 per cent to €961 million.
Riahi said the gaming division is poised to benefit in 2026 from major sporting events including the soccer World Cup, with focus on customer acquisition across Betclic and Tipico.
Banijay will provide detailed mid-term financial guidance, incorporating recent acquisitions, during its strategic update on 26 March 2026.
In an industry where stories no longer end at the credits, Banijay isn’t just producing content, it’s turning franchises into full-spectrum entertainment empires, one live experience and one bet at a time.
