MAM
Hogarth India appoints new VP to drive regional growth
Mumbai: Hogarth India, part of WPP and a global leader in creative production, announces key leadership appointments with Madhurika Banerjee and Ishita Hora joining the senior leadership team. These strategic hires aim to bolster Hogarth’s creative and production capabilities across India, reflecting the company’s commitment to regional growth.
Madhurika Banerjee steps in as vice president, North, bringing over 15 years of experience in building high-performing teams and delivering award-winning campaigns across sectors including FMCG, consumer durables, auto, BFSI, real estate, and media & entertainment. Previously, as Schbang, brand solutions, vice president, she played a pivotal role in establishing the Delhi operations and worked with high-profile clients like Tata Beverages and JnJ Pharma. “I’m excited to take up this role to explore new avenues and create transformative experiences for our brands. Hogarth is on a strong growth trajectory, and I look forward to creating strong brands and transforming their content experience journey,” said Banerjee.
Ishita Hora joins Hogarth as vice president, West, bringing with her 13 years of expertise in integrated marketing, account management, and consumer research. Her ability to build strong client relationships has been instrumental in driving business growth for leading brands such as Coca-Cola, Caratlane, and Haier. Before joining Hogarth, Ishita was at Ogilvy, as client servicing director, where she led key client engagements and strategic initiatives. “Hogarth is a place where creativity, innovation, and production come together seamlessly, and I’m excited to dive in and make the most of it. I’m looking forward to working with an incredibly talented and driven team that pushes boundaries like second nature. Looking forward to this next phase of growth and all the exciting things ahead,” she said.
Hogarth India, CEO, Karthik Nagarajan commented on the appointments, saying, “Our commitment to clients is to deliver the best content experience for their audiences in a medium-agnostic way. The world of content and production today is more dynamic than any other part of the marketing engine, and so client leaders also need to be change managers. Madhurika and Ishita are exceptional, dynamic leaders who can lead change at our as well as our clients’ end.”
With Madhurika based in Gurgaon and Ishita in Mumbai, Hogarth India continues to focus on leadership excellence, striving for superior content experiences and client satisfaction.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
