MAM
HLL-MindShare Fulcrum bags Gold in Amsterdam
HLL-MindShare Fulcrum team India have been awarded the highest honour at the Unilever Global Communication Channel Planning (CCP) awards – winning the Gold for their Fair and Lovely entry, the flagship skin care brand of HLL.
The show took place in Amsterdam on 12 June. The Unilever Global CCP Awards are an annual event which recognise and reward brands and agencies that have used Communication Channels (Media) innovatively and effectively to build brands. MindShare also won the Silver and Bronze for their entries on Dove (USA) and Lipton Cold Brew (USA).
CCP is a strategic process that starts with a brand’s marketing goals and joins budgeting, channel mix and a 360 degree plan. All these meet the consumer where it matters most. The Indian entry for Fair and Lovely won the ‘Gold’ for outstanding targeting of different audiences through the use of unique and innovative channels. The Mumbai team provided 360 degree communication channel solutions encompassing print innovation, rural events, television innovation, PR and customised TV programming for growing the brand.
Launched in 2001, Mindshare Fulcrum is part of WPP Marketing Communications, India’s largest media investment management group with billings in excess of Rs 1,500 crores. MindShare Fulcrum is the sole media investment management group for Hindustan Lever limited, providing media planning and buying services. Specialist services are provided through its Advanced Techniques Group, M Digital, MindShare Consumer Insights Group, Broadmind and WPP Outdoor.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
