MAM
HiveMinds onboards Aayush Arora as vice president
MUMBAI: Hiveminds Innovative Market Solutions, a unit of Madison World, has hired Aayush Arora as vice president of client success at Gurgaon.
Arora is a digital marketing professional with over 10 years of experience across India & Canada. He has worked across agencies, Merkle Sokrati, Ad Global 360 and had also run his digital agency in the past. His latest stint before HiveMinds was with an Ed-tech major, Textbook.
HiveMinds founder & CEO Jyothirmayee JT commented, “We’ve been fortunate to add many large clients from Delhi/NCR in our portfolio in the last one year. Aayush’s deep digital understanding along with his experience in managing clients over the years will help us in delighting our clients with innovation and account success.”
Madison World chairman and managing director Sam Balsara said, “Delhi remains a key focus region for us. We’re reinstating our commitment to our clients by adding senior talent to drive digital growth and strategy. Following the recent return of Shobhit Gaur to Madison Digital in Delhi NCR, we are now adding Aayush to Hiveminds Delhi NCR to further strengthen our team capabilities in the region to exceed the demanding expectations of our growing client list.”
The digital marketing company is headquartered in Bangalore with a team of 270 people spread across Bangalore, Mumbai and NCR.
Commenting on his appointment Aayush Arora said, “I am thrilled to be joining HiveMinds. Jyothi’s passion for the business and industry is infectious and her ambitions got me excited. I look forward to learning further and building on my decade-long experience in the agency business.”
He added, “I believe that my work on the brand side in the Ed-tech industry has given me the right perspective to now lead client success in NCR.”
The Bengaluru-based full-service digital marketing company and consultancy manage digital mandates for Dominos, MaxLife Insurance, BigBasket, CoinSwitch Kuber, and eCommerce mandates of brands like Crompton, P&G, Nivea, Saffola Honey, Sugar Cosmetics, ITC Dermafique, Titan Sonata Watches among others.
Brands
Ekincare names Rupal Kumar head of corporate sales
Industry veteran to drive enterprise growth and expand platform reach across India
MUMBAI: Corporate health platform ekincare has appointed Rupal Kumar as head of corporate sales, tasking the industry veteran with accelerating enterprise growth and expanding the company’s presence across India.
In his new role, Kumar will lead new customer acquisition, shape the firm’s sales strategy and strengthen ekincare’s footprint among organisations looking to provide personalised health benefits to employees.
Kumar brings more than two decades of experience in business development, strategic partnerships and team leadership across fintech, health tech and consumer durables. Before joining ekincare, he worked at Razorpay, where he helped scale the enterprise division for RazorpayX.
His career also includes leadership roles at MediBuddy, where he served as national head of strategic partnerships and director of sales for the South region. Earlier, he spent five years at Paytm leading regional payments businesses and building strategic alliances.
Welcoming the appointment, ekincare co-founder and chief executive Kiran Kalakuntla, said Kumar’s experience in expanding enterprise partnerships within the healthcare ecosystem would support the company’s next growth phase.
“We are excited to welcome Rupal to the team. His strong track record in scaling enterprise partnerships within the healthcare ecosystem makes him an ideal fit for our vision. As we enter this next phase of growth, his leadership will be instrumental in expanding our reach and advancing our mission to deliver integrated, accessible healthcare to every employee,” Kalakuntla said.
Commenting on his new role, Kumar said he looked forward to working with the leadership team to drive the company’s growth and deepen its impact in the corporate healthcare space.
“I am excited to join ekincare and work alongside the leadership team to drive our next phase of growth. I look forward to leveraging my experience in building enterprise partnerships and high-performing sales teams to accelerate our impact across India,” he said.
Founded in 2014 by Kiran Kalakuntla, Srikanth Samudrala, Dr Noel Coutinho and Somak Ray, ekincare has grown into one of India’s largest corporate health benefits platforms. The company now serves more than 2 million employees across over 1,100 organisations, including Fortune 500 firms such as PepsiCo, BlackRock and Visa.
Supported by a network of more than 50,000 healthcare providers across 500 cities, ekincare aims to make workplace healthcare more accessible, tech driven and scalable as India’s corporate wellness ecosystem continues to evolve.
