MAM
HiveMinds appoints Saurabh Tyagi as chief client officer
Mumbai: HiveMinds- Bengaluru-based digital specialist unit of Madison World has appointed Saurabh Tyagi to lead its enterprise clients. Tyagi was previously working in Madison Media Omega as Vice President.
A seasoned media professional with has over 18 years of experience across India & South-East Asia, Tyagi has worked on brands like Unilever, Nestle, Titan, Vodafone in his stints across Publicis, Group M, and Madison Media. He has played diverse roles including media planning across offline & online, content strategy, and client servicing.
HiveMinds founder and CEO Jyothirmayee JT said, “We’ve delivered results for our clients based on our digital prowess and innovation. With Saurabh’s experience, we can now further partner with clients in thinking beyond digital marketing and work towards comprehensive marketing and growth strategy. He has joined us at a time when digital transformation is at its peak in India and we’re expanding all-around – in teams, in new geographies, and in clients across industries. His experience across esteemed brands and international markets will power our growth in the coming years”.
Madison World chairman Sam Balsara said, “In today’s scenario, the real value we can deliver to our clients is the combination of media insights gained over decades, delivered through new media channels. With Saurabh’s movement, we can confidently assure our clients of delivering a holistic digital media strategy.”
Commenting on his new role, Tyagi said “Digital media has changed the rules of the game. Brands are ready to partner with agencies that bring innovation and agility to the table. I am happy to be joining this high-energy team and look forward to delivering value to our clients”.
Brands
Tie Delhi-NCR to host D2C Summit on future of e-commerce
200 founders and investors to map the next phase of India’s D2C boom
NEW DELHI: India’s direct-to-consumer playbook is getting a strategy huddle. On 25 February, more than 200 founders, investors and operators will gather at Tie Delhi-NCR’s D2C Summit to discuss how the country’s $100 plus billion opportunity could shape the next chapter of online retail.
Following the success of its inaugural edition, the Summit returns with a sharper focus on the forces redefining digital-first and omnichannel brands. From lifestyle and fashion to food, personal care and Bharat-focused ventures, the event promises a cross-section of the country’s fast-moving consumer ecosystem.
A select group of 60 founders will take part in closed-door roundtables aimed at honest conversations around capital, mentorship and early-stage funding. The day begins with a founders and funders breakfast featuring investors from Faad Ventures, Fluid VC, InfoEdge Ventures and Sauce VC, setting the tone for a day built around candid exchanges rather than polished pitches.
The agenda reads like a roll call of India’s consumer brand builders. Founders from emerging Gen Z-focused labels will share the tricks behind staying relevant in an era of short attention spans, while seasoned operators from brands such as Clovia, Rage Coffee, DeHaat and SleepyCat will unpack the realities of scaling across both online and offline shelves.
The Summit will also spotlight the engines powering this growth. Speakers from Google, Nixi and Skye Air Mobility will discuss the infrastructure behind discovery, domains and delivery. A dedicated session on AI-led workflows will explore how automation is quietly becoming the new profit lever for digital-first brands.
An open-commerce lens will come into focus during a session led by ONDC’s Rohit Lohia, while Fireside Ventures’ Kannan Sitaram will speak on building durable consumer businesses without burning through capital.
Tie Delhi-NCR executive director Geetika Dayal, said the Summit arrives at a pivotal moment for the sector. She noted that today’s brands are competing in a market shaped as much by data and distribution as by product and storytelling. The aim, she said, is to bring together leaders who are not just reacting to change but setting the direction.
Backed by partners including Cashfree Payments, Masters’ Union, Zoom, Cloud Ambassador, Base and Skye Air Mobility, the Summit is positioned as a meeting ground for ideas, investment and the next generation of consumer brands.
For founders looking to decode the future of commerce, it may well be less of a conference and more of a collective reality check. And perhaps, a glimpse of the next breakout brand in the making.
