MAM
HiveMinds appoints Neha Pandey as VP-growth
Mumbai: HiveMinds, a forefront digital marketing agency, part of the Madison Group, announces the appointment of Neha Pandey as vice president – growth. Neha, a seasoned strategist in media and telecom, arrives with an impressive résumé of over a decade in nurturing strategic partnerships and scripting success narratives. Her role at HiveMinds is set to be the business expansion in India, UAE, and the USA.
With a professional journey spanning 13 years across pivotal sectors like mobile, e-commerce, telecom, and the internet, Neha Pandey is a veteran in strategic alliances, business development, marketing, account management, and team leadership. Her tenure as business head at AdLift India and business partner – corporate at BIG FM is marked by significant achievements in client consultancy, sales strategy, and business planning.
Expressing her vision on joining HiveMinds, Neha remarked, “HiveMinds’ swift ascent as one of the top digital marketing agencies in India along with its visionary leadership drew me to this role. I am happy to be part of this vibrant team. I think I have joined at a great time when my expertise and aspirations are in line with the HiveMinds growth plans and I look forward to delivering robust growth in the years to come”.
HiveMinds chief strategy officer Deepti Bhadauria commented, “Neha Pandey’s inclusion in our leadership cadre is an important initiative towards our growth. We have added some of the most prestigious brands in India to our client list, in the past few years. Now is the time to consolidate our position and focus on delivering the same expertise to international clients. We are sure Neha will lead this charter with aplomb and add to Hivemind’s success”.
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
