Brands
Hive Dashcam with GPS and Adas launched by boAt
MUMBAI: boAt is steering into new territory. The country’s top audio and wearables brand has rolled out the Hive dashcam series, marking its first foray into in-car cameras. Built with Indian driving conditions in mind, the new range aims to turn everyday commutes into journeys with a reliable digital witness on board.
The Hive lineup includes three models, the flagship F1, the mid-range M1 and the entry-level E1, designed to suit everyone from first-time users to safety-focused motorists. Across the range, boAt promises clear footage, simple controls and practical features that step in when things on the road take an unexpected turn.
At the top sits the Hive Dashcam F1, offering dual-channel recording with 4K video at the front and Full HD at the rear. Powered by Sony Stravis sensors, it is built to capture sharper details in low light and bright glare alike. The F1 also packs an Advanced Driver Assistance System with voice alerts, built-in GPS logging, voice control and Wi-Fi app connectivity.
The Hive Dashcam M1 focuses on high-resolution recording in a compact form. It shoots in 2K QHD with a wide 140-degree field of view and includes GPS tracking, a G-sensor for automatic incident detection and support for up to 512GB of storage.
For everyday driving, the Hive Dashcam E1 offers 1296p recording, loop capture and automatic emergency triggers. Its compact build is designed for smaller cars, taxis and daily commuters, while built-in Wi-Fi allows quick access to footage through a smartphone app.
The entire Hive series uses Sony Stravis sensors to improve clarity in difficult lighting conditions. Features such as motion detection, parking surveillance, GPS route logging and G-sensor triggers aim to provide visual proof when it matters most, whether during an accident, a dispute or an insurance claim.
With this launch, boAt is moving beyond headphones and smartwatches into the world of automotive tech, betting that a clear view of the road is becoming less of a luxury and more of a necessity for Indian drivers.
Brands
JK Maxx Paints ropes in Akshay Kumar to boost brand visibility push
Actor’s trust-led appeal set to strengthen connect in décor market
MUMBAI: JK Maxx Paints has signed Akshay Kumar as its brand ambassador, as the company looks to scale up visibility and deepen its connect with consumers in India’s competitive decorative paints market.
The move is part of a broader strategy to position the brand around trust and performance, qualities closely associated with Kumar’s public persona. With a strong connect among Indian households, the actor is expected to help the company strike a more relatable chord with home owners.
Welcoming the partnership, JK Maxx Paints business head white cement and paints Nitish Chopra said, “This partnership marks an important milestone in our journey to scale JK Maxx Paints as a strong, future-ready brand. As we expand our presence across markets, our focus remains on building deeper consumer trust and delivering high-performance solutions. Akshay Kumar’s credibility and widespread appeal make him a powerful partner in amplifying our brand story and strengthening our connect with consumers across India.”
Echoing the sentiment, Akshay Kumar highlighted the brand’s legacy and familiarity among Indian consumers. “Some associations just feel right from the heart. This is one of them. JK Maxx Paints carries a legacy that people already believe in. When a name like JK WallMaxx Wall Putty is so deeply woven into homes, it’s not just familiarity, it’s a sense of comfort and trust,” he said.
Launched in 2023 and backed by the legacy of JK WallMaxx Wall Putty from JK White Cement, the paints business has been steadily expanding its footprint. The company operates a manufacturing facility in Rajasthan and an R and D centre in Navi Mumbai, offering a wide portfolio across interior and exterior paints, textures and waterproofing solutions.
The new partnership will roll out through a multi-platform campaign spanning television, digital, print, outdoor and retail channels.
With a trusted face now fronting its colours, JK Maxx Paints is clearly aiming to paint a bigger picture in India’s home décor market.
