Ad Campaigns
Hitchki hosts an exclusive menu launch sundowner for its ‘Khule Aam Masti’ campaign
Mumbai – Hitchki, the popular resto-bar chain with outlets across India,has officially kicked off the Mango Season with its latest campaign – ‘Khule Aam Masti’.This initiative introduces an array of mango-inspired delights, showcasing HITCHKI’s innovative approach to mixology and fusion cuisine.
Guests are invited to indulge in a tantalizing selection of mango special cocktails such as Ratnagiri Aamras LIIT, Kaccha Mango Sherbat and MankuradoFeni Kooler alongside fusion dishes like TeriyakiMango Lolipop and Mango Jalapeno Quesadilla. With such delectable offerings, the campaign promises to captivate the palates of food enthusiasts with its creative and delectable mango-infused creations.
Mirah Hospitality chief advisor & consultant Aji Nair expressed his enthusiasm for the campaign, stating, “At Hitchki, we are always looking for ways to push the boundaries of culinary creativity. The Mango Season provides us with the perfect opportunity to showcase our team’s talent and offer our guests a truly memorable dining experience that celebrates this beloved fruit.”
Guests visiting Hitchki will get to enjoy the ‘Khule Aam Masti’ menu, immersing themselves in a vibrant atmosphere with exceptional service and the star of the show – mango-inspired gastronomic delights that showcase the culinary expertise of Hitchki’s talented chefs.
Mirah Hospitality DGM – Marketing Reeti Kowal shared her thoughts, saying, “The ‘Khule Aam Masti’ campaign perfectly captures Hitchki’s commitment to innovative cuisine and exceptional guest experiences. Our team has worked tirelessly to curate a menu that seamlessly blends the sweetness of mangoes with our signature fusion cuisine and innovative cocktails and we can’t wait for our guests to join us and indulge in the mango-infused delights that awaits them.”
Don’t miss out on this unique opportunity to savour the flavours of the mango season in style. Visit Hitchki’s to partake in the ‘Khule Aam Masti’menu and experience the magic of mango-infused cuisine.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
