MAM
Hit Entertainment and LPl to license ‘Bob The Builder’ in India
MUMBAI: Hit Entertainment, producer of Bob The Builder- the animated show has launched its licensing business in India in conjunction with Licensing Plus (India) Pvt Ltd, (LPI) as its licensing partner.
A leading pre-school children entertainment producers and rights owners, Hit entertainment would make its flagship Bob the Builder products available to Indian licensees and retailers. Other product categories such as plush toys, educational games, figurines, apparels, board games and puzzles would also be on offer.
Bob the builder started airing in India on Cartoon Network in 2003.
Licensing Plus (India) Pvt Ltd Director, Gurpartap Singh said, ” Product and promotional licensing is a very powerful marketing tool in today’s cluttered world, which harnesses the pre-existing popularity of the licensed property to enchance the visibility of a product.”
Hit Entertainment Plc brand director Sheetal Merchant says, “With LPI as the licensing partner, Hit is looking forward to leverage their indepth knowledge of the segment and their extensive network to popularise Bob as a viable and preferred licensing property.”
Hit beleives that India is a promising market to build a future for Bob The Builder as this has already been proven by the existing products in the market, points out Merchant.
Pointing out on India being a potential market for licensing business in India, Merchant says that approximately 31.7 per cent of the population is aged under 14, who have an increasing appetite for global brands.
It is one of the most liked brands around the world and has a brand awareness of 89 per cent in US, 97 per cent in UK and 69 per cent in Germany reveals Merchant.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
