MAM
History picks Contest2win for ‘Secret Agents’
MUMBAI: History Channel’s Secret Agents, which delivers stories of espionage, has tied up with Contests2win.com to devise a unique and interactive web based spy game for the programme. The series airs at 11 pm every weekday.
The winner would win an all-expenses paid trip to the Spy Museum in Washington DC. Refer to the link for the web based Spy Game: http://server1.c2w.com/docs/historychannel/thespygame/
The web game is based on four missions inspired by four real incidents. It is spread across four weeks with one mission per week. True to the way of spies, each mission is complete with wrong clues, misdirections, clue-gathering and even betrayal. While navigation through the game is simple enough, scoring varies depending on how quickly one takes the right route.
“We have been seeing a sharp increase in the young audience coming to the channel. A program like ‘Secret Agents’ has the same appeal as any thrilling spy movie, probably even more because the episodes are all real stories,” notes History Channel VP marketing Charath Narsimhan.
“Considering the target audience and the programme content, a web game was a perfect medium to let the users have a taste of what really happened in some world famous spying operations,” adds Narsimhan.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
