MAM
Hiring activity sees 8 per cent rise in November in Kolkata, says Naukri.com
KOLKATA: Kolkata has witnessed a 8 per cent increase in the Naukri Job Speak Index for the month of November 2014. The hiring activity witnessed a 13 per cent rise year-on-year in November with all key sectors led by accounting and telecom registering robust growth, says a report.
The Naukri Job Speak Index for the month of November 2014 stood at 1,471, indicating a 13 per cent growth in hiring as compared with the same month a year ago.
A monthly comparison, however, shows a decline of 3.09 per cent in hiring, when compared with October 2014.
“With the economic situation improving gradually, businesses are optimistic and we are hopeful that hiring activity will step up further in the coming months,” said Info edge (India) managing director and CEO Hitesh Oberoi.
Most sectors registered year-on year-growth in the Naukri Job Speak Index in the month of November 2014.
Accounting and telecom were the most bullish sectors followed by banking, ITeS and pharma. Sectors such as retail, insurance and healthcare also witnessed a significant increase in hiring in November.
Fuelled by the growth of the internet sector, the demand for web designing candidates also grew by 30 per cent in the same period. Following very closely were the accounts and finance professionals.
According to city-wise analysis, all metro cities have seen revival in the hiring activity and the maximum growth was registered in Pune and Chennai, followed by Bangalore and Mumbai.
Delhi-NCR and Hyderabad witnessed a 14 per cent growth each in the same period while Kolkata witnessed 8 per cent increase in the Naukri Job Speak Index for the month of November 2014.
The demand for professionals in the HR and administration verticals registered the maximum growth among other prominent functional areas.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
