MAM
Hindware revamps brand identity, onboards Tamannaah Bhatia
Mumbai: Sanitary ware company Hindware has announced a new brand identity and roped in actor Tamannaah Bhatia as brand endorser to build a stronger connect with consumers across India. As part of the exercise, the company has unveiled a revamped logo and launched a new range of coloured faucets – ‘Hues.’
“Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware and Hindware Italian Collection,” Brilloca chief executive officer (bath & tiles) Sudhanshu Pokhriyal said. “With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times. Aligned to the new brand identity, we are pleased to launch a vibrant and stylish range of luxurious facets ‘Hues’ by Hindware Italian Collection.”
With the overall rebranding exercise, the company intends to position Hindware Italian Collection as a premium brand with a strong legacy and trust for its proverbial brand, Hindware, said the statement. As part of the association, Tamannaah will be supporting Hindware’s brand value and further strengthening its position in the premium offerings by the Hindware Italian collection, it added.
“Tamannaah Bhatia personifies the elegance and style proposition of our products. Alongside her, we are certain to strengthen the brand’s connection with consumers, especially in Southern India,” Pokhriyal further said.
“Hindware has always celebrated and championed the amalgamation of thoughtful features and beautiful designs and Tamannaah accurately brings alive the extravagance of the brand with her attitude of ‘nothing but the best.’ We welcome her to the Hindware family,” added Brilloca Ltd vice-president marketing Charu Malhotra Bhatia.
“I am someone who is obsessed with beautiful bathroom settings. That’s why I resonate with the company’s vision. Much to my taste, their collection is inspired by confidence and rich designs,” commented Tamannaah Bhatia on the brand association.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
