MAM
Hindware revamps brand identity, onboards Tamannaah Bhatia
Mumbai: Sanitary ware company Hindware has announced a new brand identity and roped in actor Tamannaah Bhatia as brand endorser to build a stronger connect with consumers across India. As part of the exercise, the company has unveiled a revamped logo and launched a new range of coloured faucets – ‘Hues.’
“Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware and Hindware Italian Collection,” Brilloca chief executive officer (bath & tiles) Sudhanshu Pokhriyal said. “With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times. Aligned to the new brand identity, we are pleased to launch a vibrant and stylish range of luxurious facets ‘Hues’ by Hindware Italian Collection.”
With the overall rebranding exercise, the company intends to position Hindware Italian Collection as a premium brand with a strong legacy and trust for its proverbial brand, Hindware, said the statement. As part of the association, Tamannaah will be supporting Hindware’s brand value and further strengthening its position in the premium offerings by the Hindware Italian collection, it added.
“Tamannaah Bhatia personifies the elegance and style proposition of our products. Alongside her, we are certain to strengthen the brand’s connection with consumers, especially in Southern India,” Pokhriyal further said.
“Hindware has always celebrated and championed the amalgamation of thoughtful features and beautiful designs and Tamannaah accurately brings alive the extravagance of the brand with her attitude of ‘nothing but the best.’ We welcome her to the Hindware family,” added Brilloca Ltd vice-president marketing Charu Malhotra Bhatia.
“I am someone who is obsessed with beautiful bathroom settings. That’s why I resonate with the company’s vision. Much to my taste, their collection is inspired by confidence and rich designs,” commented Tamannaah Bhatia on the brand association.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
