Brands
Hindustan Unilever lathers up growth in FY’25 with a five per cent profit shine
MUMBAI:Hindustan Unilever Limited (HUL) has managed to keep its balance sheet gleaming, reporting a five per cent jump in profit after tax to Rs 10,644 crore for FY’25, even as topline growth remained modest at two per cent.
The year’s big soap opera? A slick pivot to premiumisation, digital demand drivers, and a hard scrub of its product portfolio.
For the March quarter (MQ’25), HUL clocked an underlying sales growth (USG) of 3 per cent, with volumes up two per cent. The FMCG major’s EBITDA margin stood at 23.1 per cent, slipping 30 basis points year-on-year, largely due to higher investments in innovation and future-facing channels. PAT for the quarter rose four per cent to Rs 2,497 crore.
The home care division sparkled, with mid-single digit volume growth buoyed by strong performance in fabric conditioners and a renewed push on premium liquids like Surf Excel Smart Shots. Liquids, in fact, are the brand’s current crush – the portfolio grew in double digits and is now being democratised with new formats and price points.
Beauty & wellbeing rose three per cent with hair care flexing double-digit volume muscle. Despite softness in mass skin care, the segment rode high on emerging channels and product launches like Liquid IV hydration sachets and summer-targeted sun care under Lakme and Vaseline.
The personal care vertical delivered three per cent USG despite a slight volume dip. Skin cleansing lathered up high-single digit growth in the non-hygiene segment, while Closeup ventured into whitening territory with its ‘White Now’ range. Lifebuoy took centre stage at the Maha Kumbh with a refreshed ‘skin protection’ pitch.
Food sales slipped one per cent, thanks to a drag in nutrition drinks, still reeling from pricing resets and category challenges. But there was flavour elsewhere – tea and coffee brewed growth, while ice cream melted hearts with double-digit volume gains and indulgent launches like Magnum Pistachio.
CEO Rohit Jawa highlighted a year of “competitive performance” driven by “portfolio transformation, premiumisation and digital-first growth”. Big moves included the Minimalist acquisition, Pureit exit, and ice cream demerger approval. HUL also declared a hefty Rs 53 per share dividend (including a special Rs 10) – a total payout of Rs 12,453 crore.
Looking ahead, the company expects demand to warm up in FY’26. With commodities stabilising, HUL is betting on low-single digit price growth and a volume-led playbook to deliver double-digit EPS growth.
While volume may not have exploded, HUL’s strategic polish, from digital detours to premium suds, helped it stay competitive, confident, and cash-rich. Not bad for a company that just turned 90.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
