MAM
Hindustan Pencils unveils an action-packed Marvel-themed collection
Mumbai: Hindustan Pencils, the creative force behind iconic stationery brands Apsara and Nataraj, is delighted to announce an exciting collaboration with Marvel, with the launch of ‘Apsara – Marvel Avengers Kit’. With a storied legacy of over 65 years, Hindustan Pencils continues to be a trailblazer in the stationery industry, recognised for its unwavering commitment to quality and innovation.
The ‘Apsara – Marvel Avengers Kit’ is a captivating fusion of creativity and Marvel fandom, meticulously designed to capture the hearts of young Marvel fans. Ideal for gifting and everyday use, this kit is set to become a cherished possession for school-goers and fans of the iconic superheroes, Marvel’s Avengers.
This kit includes two pencils adorned with vibrant designs featuring fan favourites like Iron Man, Captain America, Hulk, Thor, and a design featuring the Avengers team. The set also includes an eraser featuring the Avengers, intricately crafted to resemble iconic symbols such as Captain America’s shield. Completing the ensemble is a precision-designed sharpener, ensuring convenience and accuracy in every stroke. Together, these products offer a comprehensive stationery collection for Marvel fans.
In alignment with Hindustan Pencils’ commitment to quality and affordability, the “Apsara – Marvel Avengers Kit” is attractively priced at an MRP of Rs 30/-, ensuring accessibility for a wide range of consumers.
Hindustan Pencils president Pradip Ughade expressed excitement about the collaboration, stating, “We are thrilled to collaborate with Marvel to launch our latest creation, the ‘Apsara – Marvel Avengers Kit.’ This collection aims to spark creativity and imagination among young Marvel fans, providing them with high-quality stationery essentials.”
The ‘Apsara – Marvel Avengers Kit’ is now available for purchase, offering an exciting opportunity for fans to add a touch of superhero flair to their stationery collection.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
