MAM
Hindustan Pencils unveils an action-packed Marvel-themed collection
Mumbai: Hindustan Pencils, the creative force behind iconic stationery brands Apsara and Nataraj, is delighted to announce an exciting collaboration with Marvel, with the launch of ‘Apsara – Marvel Avengers Kit’. With a storied legacy of over 65 years, Hindustan Pencils continues to be a trailblazer in the stationery industry, recognised for its unwavering commitment to quality and innovation.
The ‘Apsara – Marvel Avengers Kit’ is a captivating fusion of creativity and Marvel fandom, meticulously designed to capture the hearts of young Marvel fans. Ideal for gifting and everyday use, this kit is set to become a cherished possession for school-goers and fans of the iconic superheroes, Marvel’s Avengers.
This kit includes two pencils adorned with vibrant designs featuring fan favourites like Iron Man, Captain America, Hulk, Thor, and a design featuring the Avengers team. The set also includes an eraser featuring the Avengers, intricately crafted to resemble iconic symbols such as Captain America’s shield. Completing the ensemble is a precision-designed sharpener, ensuring convenience and accuracy in every stroke. Together, these products offer a comprehensive stationery collection for Marvel fans.
In alignment with Hindustan Pencils’ commitment to quality and affordability, the “Apsara – Marvel Avengers Kit” is attractively priced at an MRP of Rs 30/-, ensuring accessibility for a wide range of consumers.
Hindustan Pencils president Pradip Ughade expressed excitement about the collaboration, stating, “We are thrilled to collaborate with Marvel to launch our latest creation, the ‘Apsara – Marvel Avengers Kit.’ This collection aims to spark creativity and imagination among young Marvel fans, providing them with high-quality stationery essentials.”
The ‘Apsara – Marvel Avengers Kit’ is now available for purchase, offering an exciting opportunity for fans to add a touch of superhero flair to their stationery collection.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
