MAM
Hindustan Pencils amplifies support for emerging artists in Prafulla Dahanukar’s legacy
Mumbai: In celebration of the profound influence of Indian modern art, Apsara, a flagship brand under Hindustan Pencils, stands as a steadfast pillar for emerging artists. Through its unwavering commitment, Apsara has become synonymous with championing the creative endeavours that shape the vibrant culture of the Indian art scene. As a part of this mission enduring support is lent to the renowned Prafulla Dahanukar Art Foundation (PDAF).
Established in 2014 by the late Dilip Dahanukar in loving memory of his wife, Prafulla Dahanukar, PDAF embodies a legacy of nurturing burgeoning talent within the Indian artistic landscape. Prafulla Dahanukar’s generosity and unwavering commitment to nurturing young artists remain an enduring source of inspiration, casting a legacy that transcends generations and deeply resonates within the artistic community.
Since its inception, PDAF has remained unwavering in its dedication to providing a dynamic platform for artists from diverse backgrounds to showcase their talents. In 2019, Hindustan Pencils partnered with PDAF, extending support through various avenues, including grants and prizes, to empower aspiring artists across the nation.
Hindustan Pencils president Pradip Ughade stated “We, at Hindustan Pencils, have consistently championed emerging artists through various initiatives, and our Brand Apsara is partnership with PDAF exemplifies our unwavering commitment to this cause. This collaboration is yet another testament to our ongoing efforts to nurture creativity and provide aspiring talents with the support they need to thrive”
Together, PDAF and Apsara along with others have embarked on a transformative journey, igniting the flames of creativity and providing a nurturing ecosystem for emerging talents to flourish. This collaborative effort underscores a shared commitment to honouring Prafulla Dahanukar’s enduring legacy, as both entities continue to serve as catalysts for innovation and guardians of artistic expression in India.
Exhibition details are as follows:
Kalanand 2024 is presented at the Dr. Bhau Daji Lad Museum, Mumbai, in collaboration with the Prafulla Dahanukar Art Foundation.
The exhibition will be on view from 5 – 24 March 2024, 10:00 am to 5:30 pm. Closed on all Wednesdays.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
