MAM
Hindustan Pencils amplifies support for emerging artists in Prafulla Dahanukar’s legacy
Mumbai: In celebration of the profound influence of Indian modern art, Apsara, a flagship brand under Hindustan Pencils, stands as a steadfast pillar for emerging artists. Through its unwavering commitment, Apsara has become synonymous with championing the creative endeavours that shape the vibrant culture of the Indian art scene. As a part of this mission enduring support is lent to the renowned Prafulla Dahanukar Art Foundation (PDAF).
Established in 2014 by the late Dilip Dahanukar in loving memory of his wife, Prafulla Dahanukar, PDAF embodies a legacy of nurturing burgeoning talent within the Indian artistic landscape. Prafulla Dahanukar’s generosity and unwavering commitment to nurturing young artists remain an enduring source of inspiration, casting a legacy that transcends generations and deeply resonates within the artistic community.
Since its inception, PDAF has remained unwavering in its dedication to providing a dynamic platform for artists from diverse backgrounds to showcase their talents. In 2019, Hindustan Pencils partnered with PDAF, extending support through various avenues, including grants and prizes, to empower aspiring artists across the nation.
Hindustan Pencils president Pradip Ughade stated “We, at Hindustan Pencils, have consistently championed emerging artists through various initiatives, and our Brand Apsara is partnership with PDAF exemplifies our unwavering commitment to this cause. This collaboration is yet another testament to our ongoing efforts to nurture creativity and provide aspiring talents with the support they need to thrive”
Together, PDAF and Apsara along with others have embarked on a transformative journey, igniting the flames of creativity and providing a nurturing ecosystem for emerging talents to flourish. This collaborative effort underscores a shared commitment to honouring Prafulla Dahanukar’s enduring legacy, as both entities continue to serve as catalysts for innovation and guardians of artistic expression in India.
Exhibition details are as follows:
Kalanand 2024 is presented at the Dr. Bhau Daji Lad Museum, Mumbai, in collaboration with the Prafulla Dahanukar Art Foundation.
The exhibition will be on view from 5 – 24 March 2024, 10:00 am to 5:30 pm. Closed on all Wednesdays.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
