MAM
Hindustan Coca-Cola Beverages names Juan Pablo Rodriguez as its new CEO
Mumbai: Hindustan Coca-Cola Beverages (HCCB) has announced Juan Pablo Rodriguez as the new general manager and chief executive officer for HCCB.
Rodriguez, currently the chief commercial officer for the Bottling Investments Group (BIG), will take over from current chairman and CEO Neeraj Garg, who is retiring in 2022. The transition will begin in September 2022.
“In the last two years, Juan Pablo has led the BIG Commercial team in achieving significant growth ambitions, transforming our channel strategy, and ensuring we continue to win in the market through capability-building and portfolio innovation. He is a 22-year veteran of the Coca-Cola system with a proven track record of leading teams and driving sustainable growth across markets,” HCCB said in a statement.
Neeraj Garg took over the responsibility of HCCB in 2020 and has played a significant role in continuing the growth story of the company, including delivering some of the best financial results ever, stated the company.
“Throughout his career, Neeraj has brought to life his passion for people development by being an active mentor for talent across The Coca-Cola Company,” BIG president (The Coca-Cola Company) Murat Ozgel said. “He has played a key role in championing strong end-to-end business management capabilities in teams and growing talent across markets. I would like to thank him for his contributions to the HCCB team over the last couple of years. He will leave behind a strong legacy.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
