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Hinduja Global Solution signs golfer Anirban Lahiri as its brand ambassador

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MUMBAI: Hinduja Global Solutions Limited (HGS) (Listed on NSE & BSE, India), has signed Asia’s No. 2 and India’s No.1Golfer, Anirban Lahiri as its brand ambassador. He was the Runners Up at the Venetian Macau Open, 2015 held this month.

 

Known in today’s world golfing circuit as the ‘new face of Indian golf ’, Anirban has in the last few years shot up the world rankings to secure a place for himself amongst the Top 50 golfers in the world. A feat that has been achieved by only one other Indian before him – Jeev Milkha Singh.

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“Our company’s core values mirror the key values inherent to the game of golf, and Anirban represents our ethos.” says HGS global CEO Partha DeSarkar. “Pursuit of excellence and passion to win are traits that HGS and Anirban share in common. Golf promotes a strong honor system backed by mutual respect and this is precisely how we do business with our customers. Anirban showcases dependability and cutting-edge execution characteristics that HGS is well known for.”

 

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Anirban is expected to play a significant role in developing Brand HGS around the world. The sport of golf appeals to a large section of people associated with business, who are either avid players or followers. This association with India’s best golfer will further build the HGS brand, facilitate business growth and increase brand recall with potential and existing customers.

 

Anirban Lahiri, HGS’ first-ever brand ambassador, said, “I believe that the key factors for consistent success on the golf course are adaptability, innovation and execution. It is therefore an honor to represent HGS, which has exemplified these traits in the BPM industry through the years. As I continue to grow in my career, I look forward to partnering with HGS in its journey to achieve the next level of aggressive growth globally.”

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DeSarkar said, “HGS has been involved in worldwide golfing events and it was a logical step to sign up an upcoming Indian sportsman to promote the brand. Anirban Lahiri as our brand ambassador will further the HGS brand and support HGS’ promotional plans.”

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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