MAM
Hindi GEC genre expands on back of fiction
MUMBAI: The Hindi GEC genre has expanded 41 GRPS (gross rating points) for the week ended 2 July.
Also, the genre leader Star Plus, No. 4 in the ladder Sony Entertainment Television (Set) and Imagine TV saw major gains (almost 20 GRPs) each.
Star Plus crossed the 300 GRP mark once again as it added 19 GRPs to its previous week‘s tally to close with 311. All the primetime shows of the channel saw a jump in viewership, which resulted in Star Plus‘ gain.
Meanwhile, Colors and Zee TV, the second and third ranked Hindi general entertainment channels, dipped. Colors shed 10 GRPs to end the week with 253 GRPs. Zee TV lost 23 GRPs to close with 205 GRPs.
Zee TV‘s Pavitra Rishta is still ruling the shows chart with 5.1 TVR while Colors‘ Balika Vadhu is in hot pursuit with 5.06 TVR.
Set, meanwhile, saw a 23 GRP jump as its biggest fiction property, Bade Acche Lagte Hain, gained from 2.4 TVR in the last week to 3 TVR in the current week. The channel got 173 GRPs in the week as per data from TAM for the Hindi speaking markets (C&S, 4+).
Imagine TV, which aired the Sangeet episode of its Swayamvar season 3 – Ratan Ka Rishta, added 26 GRPs to pocket 107 GRPs (from 81 GRPs in the week ago), a coup achieved after a long time. However, it remained lower than Sab, which is stable at No. 5 with 134 GRPs (last week 137).
Star One, meanwhile, collected 41 GRPs (from 38) while Sahara One was at 34 GRPs (from 29).
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
