Ad Campaigns
Himalaya Pure Hands launches new TV campaign ‘Let Kids Be Kids’
Mumbai: Himalaya Wellness Company has launched a new TVC campaign, “Let Kids Be Kids,” encouraging parents to trust Pure Hands Tulsi Purifying Hand Wash for their child’s hand health and hygiene.
Created by Complete films. The film is directed by Gaurav Gupta. The new TVC campaign reminds parents to let their children explore and get their hands dirty without worrying about their hand hygiene.
Enriched with the power of Tulsi, this hand wash from Himalaya provides 99.9 per cent germ protection and has a pH balanced formula, giving children the freedom to maintain their hand hygiene and not compromise on adventure and fun.
Parents, especially in the past two and a half years, are more aware that keeping their children’s hands clean is one of the most important ways of preventing illnesses. Himalaya Pure Hands Tulsi Purifying Hand Wash uses the power of Tulsi to provide protection for pure hands, while its pH balanced formula is designed for soft hands.
The new Himalaya Pure Hands TV campaign follows two siblings and their adventures throughout the day. Whether it is building a small kennel for stray puppies, making clay art, repairing their cycles, or helping their mother in the kitchen, they do it all with their bare hands. Here, Himalaya reminds parents to not worry about how dirty their hands are and instead provide them with the protection their hands need, as they will be using their hands to achieve their milestones.
Speaking of the campaign, Himalaya Wellness Company business director-consumer products division Rajesh Krishnamurthy says, “As a brand committed to spreading wellness and health, the “Let Kids Be Kids” campaign by Himalaya Pure Hands Tulsi Purifying Hand Wash is an integral part of our endeavour to see “Wellness in every Home and Happiness in every Heart.” Our hope is to inspire parents to let their children explore the world around them and keep an eye on their hand hygiene at the same time, as they inculcate in them the habit of washing their hands properly.”
Adding to that, Himalaya Wellness Company brand manager-consumer products division Rajiv Sinha said, “Our Pure Hands portfolio consisting of the range of hand washes ensures total hand hygiene for all our consumers. Seeing the world through the curious eyes of a child, this TVC encourages us to recognise how important it is for them to explore, build, create, and learn with their hands. Through the “Let Kids Be Kids” TVC campaign, we wish to assure our consumers that Pure Hands is there to take care of their child’s hand hygiene, while they go back into the world and be their inquisitive selves without fear.”
Sharing the idea behind the campaign, 82.5 Communications senior vice president and branch head – South Naveen Raman said, “Our endeavour was to find the right balance between brand values and category codes. Protection is the foremost need in this category. We married it seamlessly with care and warmth, which are the true values of brand Himalaya. It was crucial to emphasise Himalaya’s supremacy in herbal medicine strongly in the market promise.”
82.5 Communications, South group creative directors Sangeetha Sampath and Ravikumar Cherussola further elaborated, “Protection, in the post Covid-era, is an extremely important need. It has become a part of life. Children, especially, need to be protected. However, childhood is for freedom and learning. Through this campaign, we want to show mothers that children can experience childhood at its best and still stay protected from germs, with Himalaya Pure Hands Hand Wash.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
