Brands
Himalaya Men & BharatBenz kick-start festive season with Chennaiyin FC
MUMBAI: ESP Properties has enabled key deals for ISL’s Chennaiyin FC by roping in BharatBenz and Himalaya Men as jersey sponsors. Through this deal, BharatBenz comes on board with an ISL team for the first time and Himalaya Men continues their path breaking campaign of – Pimple Story.
After the successful collaboration of Himalaya Men and IPL (with RCB team), ESP Properties has continued Himalaya’s Pimple story campaign with PKL (with Patna Pirates team) and now ISL (with Chennaiyin FC team). As an activation, for the first 2 matches of Chennaiyin FC during ISL 2016, the back of jersey would have ‘Pimple’ written on it and from 3rd match onwards, it’s going to change to ‘Himalaya Men.’ A key idea which was implemented through a unique sports marketing led campaign than vanilla advertisements!
For BharatBenz, it would be their first foray into sports sponsorships. They have crafted a unique campaign to spread their ‘Safety First initiative’ roping the kids who accompany the players to the field at the start of the game.
ESP Properties business head Vinit Karnik said, “The strategy is being seen as a move to leverage ISL as a platform to target Himalaya’s and BharatBenz’s key consumers by associating with the Chennaiyin FC. ISL marks the beginning of the festive season in India where brands are looking to increase their share of voice need clutter breaking and engaging platform to occupy consumer mind space.”
Chennaiyin FC co-owner Vita Dani said, “We are delighted to welcome Himalaya Men as the Co-Sponsor of Chennaiyin FC.”
Himalaya Men’s Ashwani Gandhi said, “Sports lends itself as a perfect platform for us to connect with our TG, the youth. After fruitful associations with IPL and PKL, we are hoping to continue our success run by associating with the Chennaiyin FC.”
“Chennaiyin FC, the club is young, dynamic and a powerful force in the league – just like what BharatBenz is in the commercial vehicle segment. We also share a strong affinity with Chennai being our home ground,” added BharatBenz, Daimler India Commercial Vehicles general marketing manager Apar Bansal.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
