Brands
Himalaya BabyCare launches new Pure Cow Ghee range
Mumbai: Himalaya Wellness Company, has launched the new Pure Cow Ghee range, specially formulated for babies with sensitive skin and newborns. Himalaya’s Pure Cow Ghee Range with pH5.5*(skin-friendly pH) is thoughtfully crafted with the goodness of Pure Cow Ghee. Cow Ghee is a precious natural moisturizer that has a unique composition, provides intense moisture, and deep nourishment for baby’s sensitive skin. Pure Cow Ghee helps improve the skin barrier function, has an excellent anti-inflammatory effect, enhances wound healing, and helps support skin immunity.
The Himalaya Pure Cow Ghee Range offers daily skin care essentials for bath and post-bath and solutions for common skin conditions such as diaper rash and cradle cap. Overall, Himalaya BabyCare takes a holistic approach to infant skin care with the introduction of the Pure Cow Ghee Range to cater to sensitive skin babies to give the strength from within.
Commenting on the launch, Himalaya Wellness Company director – babycare, Chakravarthi N V said, “We understand the evolving needs of consumers and are delighted to introduce the Himalaya Pure Cow Ghee Range, crafted to meet the specific requirements of babies with sensitive skin and newborns. Sensitive skin babies need the strength from within, and our hero ingredient, ‘Cow Ghee,’ is what sets our baby care range apart. With this campaign, we intend to create awareness amongst our customers on the immense benefits of this Golden Elixir (Pure Cow Ghee) for baby’s sensitive skin and garner their interest in our new affordable premium skin care range.”
Himalaya joyfully introduces Pure Cow Ghee range of products enriched with the goodness of Pure Cow Ghee and Aloe Vera extract:
1. Himalaya Baby Lotion with Pure Cow Ghee: Non-greasy (fast-absorbing), Himalaya Baby Lotion with Pure Cow Ghee offers all-day protection and up to 24-hour moisture.
2. Himalaya Head-to-Toe Baby Wash with Pure Cow Ghee: As a moisturizing cleanser, it helps prevent dryness of baby’s skin and is suitable for babies with eczema-prone skin and sensitive skin.
3. Himalaya Baby Derma Cream with Pure Cow Ghee: Crafted for providing eczema relief, Himalaya Baby Derma Cream with Pure Cow Ghee soothes eczema-flare ups and dry, itchy, and irritated skin due to eczema. It provides dryness relief from 1st use and offers up to 24-hour moisture.
4. Himalaya Baby Rash Relief Cream with Pure Cow Ghee: Formulated with Protective Barrier Technology for long-lasting protection against wetness, Baby Rash Relief cream is infused with the goodness of 15 per cent Zinc Oxide (ZnO) that forms a protective barrier on the skin and Aloe Vera Extract that soothes baby’s dry and irritated skin. Crafted to help heal and prevent diaper rash, it provides relief in redness from the first use.
Dermatologically tested, paediatrician evaluated, and free from harsh ingredients, the Himalaya BabyCare Pure Cow Ghee range helps improve skin barrier, helps protect the skin’s natural microbiome, and ensures optimal skin health care for babies with sensitive skin and newborns.
The Himalaya Pure Cow Ghee Range of Products is available from 20 g to 125 g/40 ml to 400 ml at leading retail outlets and e-commerce platforms.
For more information on the products, visit https://himalayawellness.in/pages/search-results-page?q=ghee%20baby%20wash.
*except Himalaya Baby Rash Relief Cream with Pure Cow Ghee
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
