Ad Campaigns
HGSi develops gamified microsite for Gulf Oil’s digital campaign
MUMBAI: HGSi Interactive, a business unit of Hinduja Global Solutions Limited, has developed an engaging gamified microsite for Gulf Oil’s digital campaign – You Get Out What You Put In. The microsite is designed to engage users coming in from various social platforms with a gamified message of the campaigns core thought – a great lubricant enables the vehicles best performance.
The microsite based on a racing game is fully responsive, compatible on desktop, tablets and smartphones, and was developed in less than ten days from ideation to execution. This adrenaline-pumping game is an ultimate test of skills, reflexes and concentration of the gamer. The microsite has a minimalistic interface and the game takes centre stage to set pulses racing! Weaving #YouGetOutWhatYouPutIn around the concept of hard work, the campaign emphasises that without faith, perseverance and hard work, one cannot achieve their goals. The campaign also highlights that Gulf’s range of automotive lubricants unlocks the ultimate performance of vehicles, and the power to become a champion lies within oneself.
“We are thrilled to successfully integrate Gulf Oil products into the gamification campaign for an elevated user experience. If we can make the users feel like they are a part of the brand story, they're going to be much more attached to the brand.” said HGS Interactive business head Sachin Karweer.
“Gulf Oil has been a major supporter of Manchester United and the latest campaign #yougetoutwhatyouputin is an exciting one featuring some of the iconic players of the club. We wanted to deepen the engagement of our audience with the central campaign thought and gamification provided the perfect solution. The microsite is testimony to Gulf Oil Lubricants’ passion for sports, technology and our innovative gamification capabilities,” said Gulf Oil Lubricants India managing director Ravi Chawla.
The game in detail.
In the online racing game, the player can choose between a bike or a car to play the racing game and collect Gulf Lubricant Oil Cans along the way, avoiding obstacles to prevent loss of mileage.
The game showcases how the virtual Gulf Lubricant Oil Cans offers superior performance, similar to how the real Gulf Lubricant Oil Cans provide the same results on real roads. The gamer can challenge his/her friends, beat his/her score and even beat the highest score. In addition to this, the microsite showcases a range of high-performance Gulf Oil Lubricants that enables vehicles to deliver superior performance.
Playing the game by entering necessary details like email address warrants an entry in a grand lucky draw.
Prizes include a chance to meet their favourite sports heroes and a chance to win cool autographed merchandise of Manchester United.
There are more elements of the digital campaign. By just a click, viewers can watch videos of Sport Stars like M.S. Dhoni, Paul Pogba, Marcus Rashford, Jesse Lingard, Scott McTominay to know the secret formula of their success!
Manchester United, M. S. Dhoni and Hardik Pandya are promoting the microsite on their social media channels, predicted to reach out to millions of people across the world.
Contest closes on 10 Feb 2020. Winners will be declared shortly after.
http://yougetoutwhatyouputin.gulfoilindia.com/
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
