Brands
HGS names Hemlata Sharma EVP, chief business officer for digital media division
Veteran executive to lead satellite, cable and broadband push across India
MUMBAI: Hinduja Global Solutions is doubling down on distribution and has tapped a seasoned hand to lead the charge.
Hemlata Sharma has been appointed executive vice-president and chief business officer at the digital media division of Hinduja Global Solutions, taking charge of its satellite, cable and retail broadband businesses as competition intensifies across India’s connectivity market.
Sharma will steer growth, distribution strategy and retail partnerships for the NXTDIGITAL DTV platform and the ONE Broadband brand, with full profit-and-loss responsibility. The mandate is clear: expand reach, sharpen execution and deepen the company’s hold across India’s evolving DTH, IPTV, OTT and broadband ecosystem.
With more than 25 years across media, broadcasting and telecoms, Sharma arrives with deep operating experience. She was previously at Zee Media Corporation Ltd., where she served as head of distribution, research and CRM, managing nationwide distribution and consumer insights for a large portfolio of news channels. Her earlier roles include senior positions at Ten Sports Network and Bharti Airtel, spanning marketing and operations across key regional markets.
Vynsley Fernandes said, “Hemlata brings a proven track record in leading large-scale businesses across B2B and B2C markets. She joins us at a time when we are strengthening national and regional teams across retail product development, sales, and customer experience. We are confident that her leadership skills, business acumen, and operational discipline will help us accelerate growth in key areas.”
Sharma said, “HGS and NXTDIGITAL are respected brands in India’s media ecosystem and have always been ahead of the curve in innovation. I believe that my extensive experience across broadcast distribution, telecom operations, and digital media strategy can help strengthen the growth roadmap, as the media group continues to scale digital entertainment services and broadband connectivity nationwide through initiatives such as the prestigious and recently initiated Project Ganga.”
The timing is deliberate. As screens multiply and pipes become the real battleground, NXTDIGITAL is tightening its grip on both content delivery and connectivity. The next phase will be less about presence and more about dominance.
Brands
Philips Avent appoints Yami Gautam Dhar as brand ambassador
New campaign urges parents to choose science-backed sterilization over traditional boiling.
MUMBAI: Indian parents have long believed that boiling baby bottles keeps germs at bay, but Philips Avent is gently suggesting it’s time to turn up the heat on that tradition with science. Philips has launched a new campaign highlighting the importance of sterilization in infant care, positioning its Philips Avent Sterilizer as a more effective solution than the age-old practice of boiling. The campaign, which also announces acclaimed actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India, draws on a powerful cultural insight: the deep-rooted Indian tradition of protecting children from the evil eye (nazar).
The film cleverly connects familiar customs such as using salt, chillies, applying a black tika, or evil eye bracelets with modern parenting realities. While these traditions offer emotional comfort, the campaign gently points out that they may not be enough to protect against germs and infections. Backed by a recent survey, Philips claims the Avent Sterilizer delivers up to 2X better germ protection compared to boiling, along with fewer reported illness episodes among infants.
Philips Personal Health, Country Head Shukla said many parents still rely on boiling without realising the difference in effectiveness. “Our survey findings indicate fewer reported infant illness episodes in homes using the Philips Avent Sterilizer. With this campaign, we want to empower parents with knowledge and solutions that combine science with care,” he noted.
Welcoming Yami Gautam Dhar, Shukla added that as a new mother herself, she brings authenticity and relatability to the message, balancing trusted traditions with informed choices.
Yami Gautam Dhar said motherhood makes every decision feel significant. “Learning about proper sterilization was an important part of my journey. The Philips Avent Sterilizer offers up to 2x better germ protection compared to boiling, making everyday baby care safer and easier. I’m proud to partner with a brand that supports parents in making informed choices.”
The Philips Avent Sterilizer is available across leading e-commerce and quick commerce platforms including Amazon and Firstcry, major baby care retailers, and select electronics stores across India.
In a country where protecting little ones is both a cultural duty and a daily ritual, Philips Avent is serving up a modern twist: keep the love, add the science because when it comes to germs, a little extra protection can go a long way.
