Brands
HGS Interactive powers up digital for Tirex Chargers
MUMBAI: HGS Interactive, the global digital marketing arm of Hinduja Global Solutions, has been roped in to electrify the online presence of Tirex Chargers, a subsidiary of Gulf Oil Lubricants India.
Tirex Chargers, a trailblazer in India’s electric vehicle space, is making waves with its AC and DC smart charging technology and ambitious national infrastructure plans. Now, the brand is looking to charge up its digital footprint. HGS Interactive will take the wheel, overseeing a complete website revamp, social media strategy, SEO, and integrated communications to position Tirex as a market leader.
Tirex Chargers CEO Arth Patel said, “As we speed ahead with our EV charging solutions, a strong digital presence is essential. HGS’s expertise made them the obvious choice. We’re confident this partnership will boost visibility and accelerate adoption of fast-charging technology.”
HGS Interactive business head Sachin Karweer added, “Tirex Chargers is driving India’s e-mobility revolution and we’re thrilled to craft a digital story that reflects its impact. From data-led campaigns to engaging content, our mission is to shine a spotlight on Tirex’s role in a sustainable future.”
With the EV market accelerating, this collaboration promises to make Tirex Chargers not just a leader on the road, but online too.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
