Brands
HGS Interactive powers up digital for Tirex Chargers
MUMBAI: HGS Interactive, the global digital marketing arm of Hinduja Global Solutions, has been roped in to electrify the online presence of Tirex Chargers, a subsidiary of Gulf Oil Lubricants India.
Tirex Chargers, a trailblazer in India’s electric vehicle space, is making waves with its AC and DC smart charging technology and ambitious national infrastructure plans. Now, the brand is looking to charge up its digital footprint. HGS Interactive will take the wheel, overseeing a complete website revamp, social media strategy, SEO, and integrated communications to position Tirex as a market leader.
Tirex Chargers CEO Arth Patel said, “As we speed ahead with our EV charging solutions, a strong digital presence is essential. HGS’s expertise made them the obvious choice. We’re confident this partnership will boost visibility and accelerate adoption of fast-charging technology.”
HGS Interactive business head Sachin Karweer added, “Tirex Chargers is driving India’s e-mobility revolution and we’re thrilled to craft a digital story that reflects its impact. From data-led campaigns to engaging content, our mission is to shine a spotlight on Tirex’s role in a sustainable future.”
With the EV market accelerating, this collaboration promises to make Tirex Chargers not just a leader on the road, but online too.
Brands
MakeMyTrip partners with OpenAI to boost AI-powered travel planning
Conversational AI now guides travellers from inspiration straight to booking
GURUGRAM: MakeMyTrip, India’s leading online travel company, has teamed up with OpenAI to bring a fresh twist to AI-driven travel planning. The collaboration integrates OpenAI’s APIs into MakeMyTrip’s app, making it easier than ever for travellers to move from chatting about dream trips to booking them.
The move centres around MakeMyTrip’s Myra interface, a GenAI trip planning assistant that now handles over 50,000 conversations a day in languages ranging from English and Hindi to Tamil, Telugu and Bengali. Myra helps travellers explore options, create itineraries and book flights, hotels and extras without the usual hassle of searching and filtering.
MakeMyTrip co-founder and group CEO Rajesh Magow said, “With OpenAI, we turn curiosity into confident decisions. When travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. AI combined with our travel data makes it possible to deliver personalised, bookable options at scale.”
OpenAI managing director- international Oliver Jay added, “MakeMyTrip is showing how AI can make travel planning feel more like a conversation than a chore. Advanced AI isn’t just about back-end efficiencies, it’s about transforming the way travellers experience and engage with the platform.”
MakeMyTrip has long invested in AI across the travel lifecycle, from inspiration and discovery to booking and post-sales support. Nearly half of Myra’s queries now come from tier-2 and smaller cities, and voice interactions are booming outside metros, making AI travel assistance more accessible than ever.
With this partnership, MakeMyTrip is not just keeping up with AI trends, it’s aiming to lead the way, turning every traveller’s whim into a smooth, bookable adventure.
