Brands
Hexaware builds a solid partnership with Rahul Dravid as cultural ambassador
MUMBAI: Hexaware Technologies has bowled a winning move by bringing cricketing legend Rahul Dravid on board as its cultural ambassador. Known as The Wall for his unshakable presence on the field, Dravid’s leadership, perseverance, and quiet strength mirror Hexaware’s core values, making him the perfect fit to inspire and engage employees.
“We are excited to welcome Rahul Dravid to the Hexaware family,” said Hexaware CEO R Srikrishna. “Rahul’s talent, humility, discipline, and ability to thrive under pressure reflect the qualities we believe in as an organization. This partnership is a celebration of teamwork, resilience, and shared growth.”
Hexaware COO Vinod Chandran added, “Rahul Dravid is an inspiration not just for his illustrious achievements on the field but also for his ability to lead with trust and determination. His involvement will energize our teams and remind us of the power of collaboration and tenacity.”
Dravid’s role as cultural ambassador will see him interacting with Hexaware employees worldwide, offering insights into leadership, collaboration, and performing under pressure. Through a series of engaging sessions, he will share his experiences, motivating teams to push boundaries, build stronger connections, and embrace challenges head-on.
“I am delighted to partner with Hexaware, a company that values its people and their growth,” said Rahul Dravid. “I look forward to engaging with Hexaware’s talented teams and sharing experiences that inspire individuals to aim higher and achieve together.”
With this partnership, Hexaware strengthens its commitment to fostering an empowering and growth-oriented work environment. By aligning with a sporting icon renowned for his discipline, adaptability, and resilience, the company reinforces its belief in teamwork, leadership, and a people-first culture, proving that whether on the cricket pitch or in the corporate world, success is built on a solid foundation.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
