Brands
Hettich unveils ‘world of magic’ with innovative sliding solutions for modern interiors
MUMBAI: Hettich, a global leader in furniture fittings, continues to set benchmarks with its innovative German designs. Known for creating magical interior solutions, the brand transforms homes with fittings that blend aesthetics, functionality, and comfort. Among its most celebrated innovations are sliding systems, valued for their space-saving benefits, seamless usability, versatility, and elegant appeal.
Hettich offers a comprehensive range of sliding solutions, including top-running and bottom-running systems, room dividers, folding systems, special sliding applications, and thoughtfully designed wardrobe accessories, ensuring there is a solution for every design requirement. These products redefine convenience while elevating the style and efficiency of interiors.
Hettich’s excellence is recognized globally, with its sliding solutions receiving accolades such as the ‘Red dot design award’, ‘Good design award,’ and ‘if design award’: testaments to their appeal among customers and experts alike.
Hettich India, Saarc, Middle East & Africa, managing director, Andre Eckholt said, “At Hettich, we believe in creating magical interior solutions that go beyond functionality to truly transform spaces. Our award-winning sliding systems bring smooth, silent, and seamless experiences to every home. With our latest campaign, we aim to showcase the magic of sliding systems and how they can redefine modern interiors.”
Hettich invites customers to experience its innovative sliding solutions first-hand at Hettich experience centres and exclusive stores.
Brands
BlaBliBlu hits Rs 100 crore run rate within six months of launch
Affordable luxury fragrance brand rides youth demand and rapid adoption
NEW DELHI: BlaBliBlu has clocked an annual run rate of Rs 100 crore within just six months of launch, underlining the rapid rise of new-age fragrance brands catering to India’s young consumers.
The startup, founded by Palash Arneja along with Rajat, Kushal and Durgesh, is currently operating at a monthly run rate of Rs 8 crore. The milestone places it among the fastest-growing entrants in India’s competitive fragrance market.
BlaBliBlu’s growth story hinges on a clear gap it spotted early on. Consumers typically had to choose between expensive international perfumes and lower-priced options that often compromised on quality or longevity. The brand positioned itself in between, offering fragrances priced under Rs 1,000 while maintaining premium-like performance.
A key differentiator has been its product formulation. With a fragrance oil concentration of around 25 per cent, the company claims its perfumes deliver longer-lasting wear comparable to higher-end global brands. Combined with sleek packaging and design, the products have resonated with younger buyers looking for both style and substance.
“Reaching a Rs 100 crore annual run rate within six months is an exciting milestone that shows strong customer demand across India,” said BlaBliBlu founder Palash Arneja. He added that the brand’s focus has been on delivering premium-quality scents while keeping them accessible, supported by continuous feedback and product innovation.
Instead of relying heavily on marketing spends, the company has leaned on a product-led growth strategy. Its trial packs, priced at Rs 399, allow customers to sample multiple fragrances before committing to a full-size purchase. The option to redeem the trial cost or opt for a refund has helped reduce hesitation and build trust among first-time buyers.
Customer insight has also played a central role in shaping the brand. Before launch, the team conducted on-ground research across malls and retail spaces to understand preferences. Since then, feedback from thousands of users has fed into product development and brand decisions.
Looking ahead, BlaBliBlu plans to expand its portfolio into adjacent categories such as body washes, roll-ons and car fragrances, while also exploring niche scent offerings.
With a strong start and a clear value proposition, the brand’s early momentum suggests it is well placed to carve out a lasting space in India’s evolving fragrance market.
