MAM
Hero Motocorp races ahead with 3.88 lakh dispatches in February 2025
MUMBAI: Hero Motocorp, the world’s largest manufacturer of motorcycles and scooters, kept the throttle open in February 2025, dispatching 3.88 lakh units. While domestic sales stood at 3,57,296 units, the company also saw a stellar 33 per cent growth in global sales, crossing the 30,000-unit mark for the third consecutive month.
Hero Motocorp reported 3,88,068 total dispatches in February 2025, with 3,57,296 units sold in the domestic market. Motorcycles remained the dominant category, contributing 3,52,312 units, while scooters accounted for 35,756 units. Year-to-date (YTD) figures saw a total of 53,49,583 units dispatched in FY25, up from 51,31,040 in FY24. Exports surged with 30,772 units shipped in February 2025, marking a significant increase from 23,153 units in February 2024, bringing YTD exports to 2,47,911 units compared to 1,69,765 in the previous fiscal year.
Hero Motocorp’s electric vehicle brand, Vida, is riding a strong wave of popularity, dispatching 6,200 units in February. The growing success of the Vida V2 range reinforces the brand’s positioning as an aspirational yet accessible electric mobility solution.
With the onset of the marriage season and new product launches, Hero Motocorp anticipates stronger momentum in the coming months. Strengthening its 125cc scooter lineup, the company has begun deliveries of the Destini 125, with Xoom 125 dispatches set to begin soon.
Further expanding its premium retail footprint, over 64 ‘Premia’ dealerships now offer a seamless buying experience for Hero Motocorp, VIDA, and Harley-Davidson products all under one roof.
Beyond sales figures, Hero Motocorp is accelerating skill development for women in the automotive sector. In collaboration with the Automotive Skills Development Council (ASDC), the company has launched an upskilling initiative to train 20,000 women over the next 15 months in key automotive sales and service roles.
Hero MotoSports Team Rally made its mark at the 2025 Abu Dhabi Desert Challenge, with Nacho Cornejo securing an impressive 6th position. Cornejo showcased unwavering consistency, finishing in the top 10 in every stage and bagging two stage podiums.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
