MAM
Hero Motocorp appoints Michael Clarke as COO
NEW DELHI: Hero MotoCorp has appointed global mobility expert Michael Clarke to the newly created position of COO, with the additional role of chief human resources officer (CHRO).
Based out of India, Clarke will join Hero MotoCorp effective 1 January, 2021 and report to Pawan Munjal, chairman & CEO of Hero MotoCorp.
In the emerging “new world” of business, Clarke’s appointment comes close on the heels of recent augmenting of the leadership team at Hero MotoCorp.
As part of this process, Hero MotoCorp has earlier announced assigning the role of head of strategy to Malo Le Masson and expanded the role of Ravi Pisipaty as the head of plant operations.
Sanjay Bhan has returned to the company as the head of global business (GB) to play a key role in the rapid expansion and consolidation of Hero in the international markets.
Mahesh Kaikini, the head of Gurugram plant, has been appointed as the chief quality officer, while Ashutosh Varma has been elevated to the role of head of national sales.
Clarke is a business leader with more than 25 years’ global experience in publicly listed companies in the US and UK. He has worked extensively in building, leading and managing teams across geographies and functions. Having occupied leadership roles in some of the world’s top companies, such as Fiat Group SPA and Delphi Technologies, Clarke has also been in charge of operations and human resources functions in several other companies, including Tenneco Automotive and Hertz Corporation Breed Technology (formerly AlliedSignal SRS) across Europe.
He started his career with Delco Electronics Overseas Corporation (a subsidiary of General Motors) in Liverpool, before moving to Colgate Palmolive based out of Manchester.
Hero Motocorp chairman & CEO Pawan Munjal said, “Mike brings considerable global experience and expertise in managing complex operations, international restructuring, organisational and cultural change. His experience will be highly beneficial as we look to further consolidate our market leadership across continents. We have a clear focus to create benchmark products and facilities, including industry leading processes and operations. Mike will contribute by playing a vital role in providing strategic leadership in operational excellence and driving the Talent agenda at Hero MotoCorp.”
Clarke said, “We are in unprecedented times across the globe and it is clear that Hero MotoCorp is navigating successfully and maintaining its number one position in the industry. I am passionately looking forward to contributing to and continuing the journey globally as well as in the domestic market in India.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
