MAM
Hero ISL creates dedicated fan zones for season 7
MUMBAI: Football enthusiasts have always gone to great lengths to support their teams in the Hero Indian Super League (ISL). From Kochi to Guwahati, fans have thronged the stadiums to cheer their heroes from the sidelines and the din has grown louder every year. As another exciting season of the Hero ISL gets underway on 20 November on the Star Sports Network and Disney+ Hotstar VIP, the setting will be a lot different with all matches in the tournament being played behind closed doors.
However, fans need not worry as Hero ISL 2020-21 has come up with an opportunity for them to get closer to the game than ever before. Introducing new technological innovations, Star Sports and FSDL bring forward a series of exciting opportunities for supporters to engage with their favourite clubs and players with an added zeal. In the latest promo released, the broadcaster has showcased a fan wall which gives fans the chance to catch the action live from the comfort of their homes and celebrate important moments with their favourite team and Heroes. To soak in the experience and be a part of the team’s biggest fixtures, fans can register on the dedicated Fan Zone on the Hero ISL website where they can stand a chance to be featured live on the stadium fan walls.
There will be two LED screens that will feature fans from the home team and the away team, thus amplifying the rivalry virtually in a bid to enhance the viewing experience. Along with this enhanced audio for the game, an additional mix of cameras and further access to the players through pre-and-post-match shows will ensure that fans remain close to all the action even beyond the field. A few select followers will also get the opportunity to interact with experts and special guests during the pre and post-match shows.
https://www.indiansuperleague.com/fanzone/clubs
“Fans are an integral part of the Hero ISL which is the first major sporting league to be played in the country during these unprecedented times. With the addition of new teams and all the international partnerships, this season is expected to be more thrilling. Using technology, we will make sure that fans do not miss out on the action while also ensuring that the essence of the game is not lost. The innovative fan walls and an array of additional cameras on the field of play will bring fans closer to the game than ever before. It is our constant endeavour to keep raising the bar by introducing latest technological innovations for an enhanced viewing experience”, said a Star Sports spokesperson.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
