MAM
Hero Future Energies app partners with Marcom Avenue for website revamp
Mumbai: Hero Future Energies (HFE), a clean energy company, has joined hands with Marcom Avenue, an integrated marketing agency, to revamp its website and provide an enhanced user experience for its customers. This partnership aims to strengthen HFE’s online presence, highlight its clean energy solutions, and demonstrate its positive impact on the environment.
The project, which involves multiple phases, will begin with meticulous planning and data collection, leading up to the launch of the revamped website. The Marcom Avenue will bring its expertise in various areas, including strategy & brainstorming, technology development & content development, and Vendor Management System (VMS) integration to deliver a comprehensive solution.
The key deliverables of the project include a modern website design that captivates visitors, an improved user experience for seamless navigation, integration with social media platforms to expand HFE’s reach, an admin panel for efficient content management, and various technical enhancements to optimise performance.
Hero Future Energies vice president & head – branding & corporate communication Dipankar Bose said, “This project marks an important milestone for Hero Future Energies in our digital transformation journey. We are confident that our collaboration with The Marcom Avenue will result in a visually stunning website that effectively communicates our clean energy solutions and showcases our commitment to a greener future.”
The nature of the engagement between HFE and The Marcom Avenue is a one-time project focused on revamping the website and delivering the specified features and improvements. The Marcom Avenue will ensure that the website adheres to IT service guidelines, meets industry standards, and supports multi-language integration to cater to a wider audience.
The Marcom Avenue, director Divanshi Guptaand said, “We are excited to partner with Hero Future Energies in their mission to drive clean and sustainable energy solutions, by combining our expertise in digital marketing and technology development, we aim to create a website that not only impresses visitors but also educates and inspires them to make environmentally conscious choices.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
