Brands
Heritage Foods Ltd partners with SIG
Mumbai: Heritage Foods Ltd has partnered with SIG to package its beverages in aseptic carton packs. SIG has supplied Heritage Foods Limited with state-of-the-art, highly flexible filling solutions and innovative aseptic packaging, that will help position the company to meet evolving consumer needs.
Heritage Foods Ltd has installed an SIG XSlim 12 Aseptic filling machine at its manufacturing unit in the Medchal−Malkajgiri district of Telangana. The filling machine can fill 12,000 SIG XSlimBloc carton packs per hour and has the flexibility to fill nine different volume sizes (from 80ml to 200ml) on the same filling line – and it takes less than 15 minutes to complete the volume change. This will help Heritage to reach diverse consumer groups targeting different price points.
Heritage Foods Ltd vice chairperson & managing director Bhuvaneswari Nara said, “At Heritage Foods, our core promise is to delight our consumers with our products and deliver health and happiness. With the commissioning of the new line from SIG, we will be launching a wide range of products that cater to the numerous taste preferences of our consumers – from sweet and indulging milkshakes, to refreshing spiced buttermilk. We value our partnership with SIG as we share common values of sustainability and convenience.”
Heritage Foods Ltd executive director Brahmani Nara said, “At Heritage Foods, we strive to continually grow our value-added products and one of the most critical segments for driving growth is the drinkables for us. In the drinkables segment, growth depends on innovation and distribution expansion and the interplay between the two. This is where the new SIG line is going to make a difference. With the filling technology in place, we can create a wider range of drinkables, and the variable pack sizes allow us to have the same product at multiple attractive price points and open up new consumer segments, which was not possible before our partnership with SIG.”
Like all SIG carton packs, SIG XSlimBloc carton packs have a high share of forest-based renewable materials, a lightweight and space-saving design, are produced using 100% renewable electricity, and designed to be fully recyclable. Heritage Foods Limited will utilize SIG’s packaging solutions to fill a wide range of its beverages. This will include different flavors of lassi, buttermilk, cold coffee, milkshakes, whey-based energy drinks, and UHT Milk.
IMEA president & general manager at SIG Abdelghany Eladib said, “With Heritage Foods Limited’s strong position in the South Indian market and our innovative packaging solutions, we will be able to diversify the packaging landscape in India. This partnership is designed to boost growth for both companies and will help Heritage Foods Limited gain the flexibility to respond quickly to shifting market demands, while allowing SIG to further expand its presence in the Indian market. We are delighted to partner with Heritage Foods Limited and look forward to a long and fruitful journey ahead.”
Vandana Tandan, head of markets, India and Bangladesh at SIG: “We are excited to be working with Heritage Foods Limited. By using our advanced and innovative packaging solutions and flexible filling technology, the dairy company is excellently positioned to diversify its offering, respond quickly and efficiently to changing market requirements, and seize the opportunities from the strong demand for on-the-go products that the Indian market is currently experiencing.”
Brands
Nodwin Gaming appoints Sonal Varma as global director of live events
Former Comic Con India VP to scale global gaming and pop culture experiences
MUMBAI: Nodwin Gaming has appointed Sonal Varma as global director of live events, bringing on board a seasoned architect of fan communities as the company accelerates its global push in gaming, esports and youth culture.
Varma steps into the role with more than 15 years of experience creating large-scale fan experiences and cultural platforms. She is best known for her long stint at Comic Con India, where she most recently served as vice president and helped transform the convention into one of the country’s most recognisable pop culture gatherings.
At Nodwin Gaming, Varma will lead the strategy, design and execution of the company’s global live event initiatives. Her mandate includes expanding flagship intellectual properties and developing new formats that bring gaming communities together across emerging markets.
Over the years, Varma has been closely associated with building and scaling community-led events such as Comic Con India, Geekly and the Indian Cosplay Championship. Her work has focused on turning niche fandoms into thriving cultural ecosystems by blending entertainment, creator culture and brand partnerships.
Her appointment comes at a time when Nodwin Gaming is expanding its international events footprint through properties such as DreamHack India, NH7 Weekender, Comic Con India and the Battlegrounds Mobile India Series. The company has also been growing its presence across Asia, Europe, the Middle East and Africa through esports tournaments, gaming festivals and fan conventions.
Nodwin Gaming co-founder and managing director Akshat Rathee, said Varma’s experience in building fan-centric platforms would play a key role in the company’s next phase of growth.
“Sonal brings a deep understanding of how live experiences can bring communities together around gaming and pop culture. As we expand our global live events footprint, her experience will help us create experiences that feel authentic and meaningful for audiences across markets,” he said.
Varma said the scale of opportunity at Nodwin Gaming made the move particularly exciting.
“Joining Nodwin Gaming at this moment feels incredibly exciting because the canvas is so large. There are new audiences, new markets and new formats waiting to be explored. I’m looking forward to working with teams across the network to create live experiences that celebrate gaming culture while staying rooted in the communities that power it,” she said.
Over the past few years, Nodwin Gaming has built an ecosystem that stretches across competitive gaming, creator communities, music festivals and youth culture platforms. With Varma now leading global live events, the company is looking to further expand its flagship properties while experimenting with new formats that blend gaming, entertainment and fandom for audiences around the world.
