MAM
Helo embarks on latest content creator search with the third edition of its ‘Helo Superstar’ campaign
MUMBAI: Helo, India’s leading regional social media platform has launched the third season of ‘Helo Superstar’ campaign. Helo Superstar comes with a promise to discover high-quality original content creators from 10 different categories including entertainment, sports, food, education, to name a few.
The third installment of the campaign, which launched on the 5th of September, is currently encouraging all Helo users to post content in 9 different languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Marathi, Bengali and Gujarati.
Helo Superstar is Helo’s largest cross-category campaign which saw more than 10 billion views from its seasons 1 and 2 launched earlier this year. #FunnySuperstar became the number one popular category with 2.1 billion views. More than 36 million Helo users liked, reposted or interacted with comedy content. This time, within 10 days, Helo Superstar has already garnered over 3 billion views, notching a new record!
Helo Superstar presents an amazing opportunity for everyone in India who has a passion for content creation in one selected field. With campaign guidelines that are easy to follow combined with Helo’s easy-to-use content creation tools, Helo Superstar aims at generating an explosive growth of content created by talented people across different language communities in India. For its third edition, 100 winners from all categories based on the numbers of likes and quality of posts will shine on Helo's stage, with five five grand champions to be announced in mid-October. All participants stand a chance to win a wide range of exciting prizes, with a total value of over 20K USD (around 1.5Million INR), including iPhone XR, Apple Watch, AirPods, Beats Wireless Headphones, and Limited Edition Helo Merchandise.
“In line with Helo’s mission to empower users to express themselves in the language they are comfortable with, we are thrilled to unveil the third edition of our highly popular campaign, Helo Superstar, which also seeks to celebrate original content creators across various content verticals and language communities in India. Our quest does not end with the discovery of creators, but we also provide them a wealth of opportunities to gain a bigger audience on our platform. Given our global desi outlook, through campaigns such as this, we not only facilitate users to create and share content in their own language with in their communities, but also keep users of the same communities, across borders, connected with the latest trends in India,” said Raj Mishra, Head of Creator Strategy & Growth.
With over 50 million monthly active users, Helo is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. For more updates, download Helo via iOS or Google Play.
Brands
Nestlé India posts 14.9 per cent sales growth, profit rises in FY26
FMCG major sweetens returns with dividend as strong domestic demand leads
NEW DELHI: Nestlé India has reported a strong financial performance for the year ended 31 March 2026, with sales and profits rising steadily on the back of robust domestic demand.
The company posted total income of Rs 231,949.5 million for FY26, up from Rs 202,645.5 million in the previous year, marking a growth of 14.9 per cent. Domestic sales remained the key driver, increasing 14.6 per cent to Rs 221,187.0 million, while exports contributed Rs 9,527.6 million to the overall tally.
The final quarter of the financial year added extra momentum, with total sales rising 23.4 per cent compared to the same period last year. This helped lift the company’s annual profit to Rs 35,446.0 million, up from Rs 33,145.0 million in FY25.
Shareholders are set to benefit as the board has recommended a final dividend of Rs 5.00 per equity share. This comes on top of the interim dividend of Rs 7.00 per share paid in February 2026. The record date for the final dividend has been fixed as 10 July 2026, subject to shareholder approval at the 67th Annual General Meeting scheduled for 3 July 2026. If approved, the payout will begin from 30 July 2026.
During the year, the company’s paid-up equity share capital doubled to Rs 1,928.3 million following a 1:1 bonus share issue, strengthening its capital base. The results were also supported by a Rs 1,207.8 million credit from exceptional items, including a Rs 2,023.2 million writeback from resolved income tax litigation, partially offset by restructuring costs and expenses related to new labour codes.
On the cost front, material costs rose to 44.8 per cent of sales for the full year, compared to 43.6 per cent in the previous year, reflecting ongoing input cost pressures. Despite this, the company maintained solid profitability, with EBITDA coming in at Rs 53,060.6 million.
Overall, Nestlé India’s performance underscores its ability to balance growth and margins in a challenging environment. With steady demand, disciplined cost management and consistent shareholder returns, the company appears well placed to carry its momentum into the next financial year.
