MAM
Helo embarks on latest content creator search with the third edition of its ‘Helo Superstar’ campaign
MUMBAI: Helo, India’s leading regional social media platform has launched the third season of ‘Helo Superstar’ campaign. Helo Superstar comes with a promise to discover high-quality original content creators from 10 different categories including entertainment, sports, food, education, to name a few.
The third installment of the campaign, which launched on the 5th of September, is currently encouraging all Helo users to post content in 9 different languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Marathi, Bengali and Gujarati.
Helo Superstar is Helo’s largest cross-category campaign which saw more than 10 billion views from its seasons 1 and 2 launched earlier this year. #FunnySuperstar became the number one popular category with 2.1 billion views. More than 36 million Helo users liked, reposted or interacted with comedy content. This time, within 10 days, Helo Superstar has already garnered over 3 billion views, notching a new record!
Helo Superstar presents an amazing opportunity for everyone in India who has a passion for content creation in one selected field. With campaign guidelines that are easy to follow combined with Helo’s easy-to-use content creation tools, Helo Superstar aims at generating an explosive growth of content created by talented people across different language communities in India. For its third edition, 100 winners from all categories based on the numbers of likes and quality of posts will shine on Helo's stage, with five five grand champions to be announced in mid-October. All participants stand a chance to win a wide range of exciting prizes, with a total value of over 20K USD (around 1.5Million INR), including iPhone XR, Apple Watch, AirPods, Beats Wireless Headphones, and Limited Edition Helo Merchandise.
“In line with Helo’s mission to empower users to express themselves in the language they are comfortable with, we are thrilled to unveil the third edition of our highly popular campaign, Helo Superstar, which also seeks to celebrate original content creators across various content verticals and language communities in India. Our quest does not end with the discovery of creators, but we also provide them a wealth of opportunities to gain a bigger audience on our platform. Given our global desi outlook, through campaigns such as this, we not only facilitate users to create and share content in their own language with in their communities, but also keep users of the same communities, across borders, connected with the latest trends in India,” said Raj Mishra, Head of Creator Strategy & Growth.
With over 50 million monthly active users, Helo is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. For more updates, download Helo via iOS or Google Play.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
