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Hello Kitty rolls into India with cute new wheels for kids

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MUMBAI: Sanrio’s global pop icon Hello Kitty just got her own ride in India, and it’s got kids buzzing. In a purr-fect collaboration, tech-enabled Indian manufacturer Bidso has launched a new line of Hello Kitty-themed 3-wheeler scooters, designed for safety, fun, and some serious playground style.

The range includes three delightfully designed SKUs that blend the charm of Hello Kitty with durable, child-friendly engineering. Manufactured in India and priced to please—starting at just Rs 899—the scooters promise quality without breaking the piggy bank.

Now available exclusively on Flipkart, the launch makes it easy for families across the country to bring home some Hello Kitty joy, with doorstep delivery options and a seamless checkout experience.

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Bidso co-founder & head, Aditya Krishnakumar shared, “Partnering with Hello Kitty, a brand with a joyous global presence is an honor. At Bidso, we’re passionate about creating innovative, high-quality products, and this collaboration allows us to offer something truly special to families in India. We’re excited that these scooters will capture the hearts of both children and parents.”

Bidso’s latest move signals its intent to become a key player in the child mobility segment, with a sharp focus on fun, affordability, and homegrown manufacturing. For Hello Kitty fans, it’s time to scoot in style.

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Brands

Devyani International names Sandeep Anand, Robinder Singh in key roles

Pizza Hut and Costa Coffee businesses see leadership refresh from April

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MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.

The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.

He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.

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Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.

Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.

The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.

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