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Helios Media bags revenue mandate for Essel Group’s Living Foodz
MUMBAI: Helios Media has bagged the revenue mandate for Essel Group’s Living Foodz. The speciality channel in the lifestyle space with focus on food is slated to go on air on 11 September, 2015.
Taking cognisance that this speciality offering needs expertise that is proficient in the space of food alongwith tools, process and people, Essel Group has decided to outsource the revenue monetisation mandate to Helios Media.
Helios Media lately has focussed on developing its specialisation in creating brand solutions via content in the food sector. Helios, which was earlier managing the revenue monetisation for FoodFood, will now exclusively manage revenue for Living Foodz in the food and lifestyle space. Helios Media also manages revenue monetisation of the Food Vertical for brand Femina.
Helios Media has developed an umbrella branding of “Brand Chef” which is based on the philosophy that “food is the new medium”. For clients in the food sector, Brand chef provides strategic inputs, content development, communication solutions and message delivery to the end consumer.
Zee Living CEO Piyush Sharma said “Living Foodz is a premium lifestyle brand catering to the urban Indian male/female audience with fine tastes in food and in all other finer aspects of life. I am sure the brand will benefit from the insights and sophistication that Helios team brings. We are excited about this partnership and look forward to great success going ahead.”
Helios Media MD Divya Radhakrishnan added, “Our philosophy of ‘Beyond Obvious’ has the proof of content on being awarded a contract from Essel Group which owns Zee Entertainment, the largest Indian media conglomerate. The recognition and faith instilled in Helios Media as a speciality sales organisation is truly a defining moment for us.”
Helios Media COO Bala Iyengar said, “The team at Helios Media not only consists of Master Sales Men but is ably supported by content experts, research and food experts who are aligned with us. We say very proudly, that we believe that we are the only team in the country, who is equipped to position speciality media products in the advertiser market.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
