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Health & Glow Retail appoints HiveMinds as its digital AOR
NEW DELHI: Bengaluru-based personal care brand Health & Glow Retail has appointed Hiveminds Innovative Marketing Solutions, the digital specialist of Madison World, as its official digital agency on record.
Health & Glow managing director and chief executive officer Venkataramani K said, “During the last year, we’ve seen a growing demand on our digital channels, especially the H&G mobile app. We now want to capitalise on this trend to bring in more international brands and H&G label products to a vast majority of customers spread across the country. We are confident that HiveMinds will bring in the required expertise and innovation to support our scale-up plans over the next three years.
HiveMinds founder & CEO Jyothirmayee JT said, “Health & Glow is a beloved brand and we are delighted to be partnering with them to chart out the next phase of growth. Retail industry has faced tremendous challenges in the last 18 months, but with the digital channels scaling up, there is a huge potential to expand beyond the limitations of the physical stores. We look forward to a great growth journey along with the H&G team.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
