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Heads Up For Tails appoints Swati Mohan as CBO

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Mumbai: D2C pet care company Heads Up For Tails (HUFT) has announced the appointment of Swati Mohan as chief business officer (CBO).

Mohan brings with her rich experience of over two decades across media & entertainment, tech and advertising. At HUFT, she will be responsible for scaling growth for the company across levers of brand & marketing, tech advancements, growth partnerships and product innovation, said the statement.

“Mohan is a seasoned professional with a two-decade-long track record as a proven leader and has driven profitable growth in large, multi-channel consumer businesses. She brings significant experience in growing brands, improving operating performance and customer experience and delivering results,” said HUFT founder Rashi Sanon. “Under her leadership, we aim at building a stronger tech platform for all the needs of pets at every stage of their life.”

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In her most recent role, Mohan was with Netflix as head of marketing and was part of the core leadership team in the first three years of operation of the streaming platform in India. Prior to Netflix, she was associated with National Geographic and Fox Networks Group as country head for over six years. Her previous stints include companies including Group M, O&M, FBC Media, and Endemol.

An award-winning leader, Mohan has many accolades to her name such as The Economic Times 40 under Forty (2019), CMO for Growth (2020), and Impact Women to watch out for (2018).

“After years of building and scaling global media businesses, I am excited about this leap into the pet care industry; one that is projected to reach over $ two billion over the coming years,” Mohan said. “I look forward to integrating this vision into the next phase of growth where we shall infuse tech & personalisation, e-commerce, content, and community to build out both the brand and business as the go-to platform for any and every pet parent need.”

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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