MAM
HDFC MF boards the Jagriti Yatra for Bharat’s future
MUMBAI: The 18th edition of Jagriti Yatra, India’s iconic journey of enterprise and inspiration, set off from Mumbai on 7 November, powered this year by HDFC Mutual Fund through its investor education and awareness initiative.
The 15-day, 8,000-kilometre expedition brings together 500 spirited “Yatris” from across India and beyond, chosen from over 68,000 applicants. Their shared destination, an Atmanirbhar Bharat built through ideas, innovation and enterprise.
Speaking at the flag-off in Mumbai’s Bal Gandharva Rang Mandir, HDFC Asset Management Company MD and CEO Navneet Munot, connected India’s entrepreneurial pulse with the nation’s long-term vision of Viksit Bharat 2047. He said empowerment begins with awareness of one’s potential and financial choices. Through its education initiatives, HDFC Mutual Fund aims to help young Indians make informed investment decisions and take confident steps toward financial independence.
Jagriti Yatra founder and MP Shashank Mani reminded participants that the movement’s spirit lies in responsibility and resilience, while CEO Ashutosh Kumar called it a “living classroom” for self-reliance born from local innovation.
The evening featured a stirring keynote by Mann Deshi foundation founder Chetna Gala Sinha, who urged the Yatris to channel resilience into enterprise. Performances by ANKH Ensemble and Folk Masti added rhythm to reflection, celebrating India’s creative energy and unity in diversity.
Over the years, Jagriti Yatra has become one of the world’s largest entrepreneurial journeys on wheels, touching more than 8,000 participants. This year’s train, aptly dubbed the Jagriti Express, will travel across Ahmedabad, Kochi, Hubli and beyond, with mentors such as Ashwin Naik, Sameer K. Mody, and Vishal Dhale guiding the travellers.
As the train leaves Mumbai, it carries more than people, it carries purpose. Each Yatri, and each partner like HDFC Mutual Fund, is helping steer India toward a future powered by awareness, enterprise and self-belief.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
