MAM
HDFC MF boards the Jagriti Yatra for Bharat’s future
MUMBAI: The 18th edition of Jagriti Yatra, India’s iconic journey of enterprise and inspiration, set off from Mumbai on 7 November, powered this year by HDFC Mutual Fund through its investor education and awareness initiative.
The 15-day, 8,000-kilometre expedition brings together 500 spirited “Yatris” from across India and beyond, chosen from over 68,000 applicants. Their shared destination, an Atmanirbhar Bharat built through ideas, innovation and enterprise.
Speaking at the flag-off in Mumbai’s Bal Gandharva Rang Mandir, HDFC Asset Management Company MD and CEO Navneet Munot, connected India’s entrepreneurial pulse with the nation’s long-term vision of Viksit Bharat 2047. He said empowerment begins with awareness of one’s potential and financial choices. Through its education initiatives, HDFC Mutual Fund aims to help young Indians make informed investment decisions and take confident steps toward financial independence.
Jagriti Yatra founder and MP Shashank Mani reminded participants that the movement’s spirit lies in responsibility and resilience, while CEO Ashutosh Kumar called it a “living classroom” for self-reliance born from local innovation.
The evening featured a stirring keynote by Mann Deshi foundation founder Chetna Gala Sinha, who urged the Yatris to channel resilience into enterprise. Performances by ANKH Ensemble and Folk Masti added rhythm to reflection, celebrating India’s creative energy and unity in diversity.
Over the years, Jagriti Yatra has become one of the world’s largest entrepreneurial journeys on wheels, touching more than 8,000 participants. This year’s train, aptly dubbed the Jagriti Express, will travel across Ahmedabad, Kochi, Hubli and beyond, with mentors such as Ashwin Naik, Sameer K. Mody, and Vishal Dhale guiding the travellers.
As the train leaves Mumbai, it carries more than people, it carries purpose. Each Yatri, and each partner like HDFC Mutual Fund, is helping steer India toward a future powered by awareness, enterprise and self-belief.
Brands
Saugata Mukherjee exits SonyLIV after steering standout content run
Streaming chief signs off after a prolific phase of originals and awards
MUMBAI: SonyLIV is set for a leadership transition, with its executive vice president and head of content Saugata Mukherjee announcing his departure after a three-and-a-half-year stint that helped shape the platform’s creative identity.
In a reflective note shared publicly, SonyLIV executive vice president and head of content saugata mukherjee described his tenure as more than just building a slate of shows, calling it “a shared belief in stories, in risks, in pushing ourselves a little further every single day”. He pointed to a wide-ranging line-up including The Hunt, Mayasabha, Kankhajura, Black White and Gray, Four and Half Gang, Kuttram Purindhavan, Real Kashmir Football Club, Maharani S4 and Freedom at Midnight S2 as a fitting close to his journey with the platform.
Mukherjee credited the team’s resilience through “crazy deadlines, uncertain moments and audacious choices”, adding that what stood out most were the quieter wins and collective spirit behind the scenes. “Some goodbyes are harder than others. This is one of them,” he noted, signalling an emotional sign-off.
During his tenure, Mukherjee oversaw content strategy, commissioning and original programming across languages and genres, helping SonyLIV cement its position in India’s increasingly competitive streaming landscape. The platform’s catalogue under his watch included critically acclaimed titles such as Scam 1992, Maharani, Rocket Boys, Tabbar, Gullak and Freedom at Midnight, collectively earning over 100 industry awards and several international nominations.
Before rejoining SonyLIV in 2022 as EVP, Mukherjee had a brief stint at HBO Max under Warner Bros. Discovery, where he led India content strategy and worked on the platform’s global rollout. Earlier, he held senior creative roles at Disney+ Hotstar and Star TV Network, shaping original programming during the early days of India’s OTT boom.
His career began in publishing, with leadership roles at Pan Macmillan and HarperCollins Publishers, where he worked closely with some of India’s most prominent literary voices.
Mukherjee’s exit marks the end of a defining chapter for SonyLIV’s content journey. As the platform looks ahead, it does so on the back of a creative foundation that has consistently punched above its weight in a crowded streaming arena.
