MAM
HDFC Life’s new ad campaign showcases real-life stories of individuals who “Bounced back to Life”
MUMBAI: HDFC Life, one of India’s leading private life insurance companies, has launched a new ad film ‘Bounce back to Life’ that features real-life survivor stories to showcase the need for term insurance to financially protect ones family and loved ones when faced with unforeseen circumstances.
The route for the campaign is 'Bounce Back to Life', based on the insight that 'in a near death experience, the first thoughts that flash are always about family / loved ones' and thus, it's important to secure their future. The theme strengthens the HDFC Life’s ‘Sar Utha ke Jiyo’ brand promise.
The campaign introduces real survivor stories of Amrita Raichand (Chef) and Boria Majumdar (Sports Journalist). Amrita survived the Mumbai terror attack and Boria is a survivor of a mid-air engine failure. They talk about living through these difficult experiences and learning how to cope in its aftermath. An important part of bouncing back from these incidents was realising the importance of spending time with their loved ones and protecting their future to ensure that they lead their lives with pride.
The penetration of insurance is low in India. While buying an insurance policy, people do not consider its core benefit – life cover / protection, rather they look for returns. Besides, people tend to believe that nothing is going to happen to them, without realizing that life is uncertain. This campaign thus brings out the need for taking action now and not postponing the plans into an indefinite future.
Speaking on the thought behind the campaign, Sr. Executive Vice President (Sales) & Chief Marketing Officer, Pankaj Gupta, said, "I am happy to share that our latest ad film addresses the need for protection and brings out one of the strongest essence of life – Hope. We at HDFC Life, believe that real-life stories relate and connect to every human and helps driving a sense of urgency to evaluate financial decisions that can secure our future and enable a life of Pride.”
Speaking about the campaign Rajdeepak Das, Managing Director India & Chief Creative Officer Leo Burnett South Asia said “This campaign brings very touching; powerful, human stories told with an impactful narrative, that I am sure will strike a chord with the audience. More so because; although these individuals have lived through a tragedy, our chronicle focuses on the positive way they have survived their individual ordeals and come out of it stronger and more optimistic. After all life needs hope, faith and love. This is a beautiful ‘HumanKind’ story.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
