MAM
HDFC Life launches new ad campaign
MUMBAI: Private life insurance company, HDFC Life, is launching a new ad campaign to raise awareness about online term insurance plans and the easy mode to buy insurance.
The campaign has been created by Leo Burnett and produced by Code Red films.
The ad campaign will be first launched on youtube.com, specifically targeted at the well-informed, digitally aware users.
HDFC Life’s new ad campaign aims to reach out to about 4 million unique users on youtube who will watch the commercial before the television audiences.
There are five TVCs that trigger the conversation that ensure complete financial security of loved ones forever; one needs to plan ahead – a thought articulated as “Ab mein bhi Sar Utha ke kah sakta hoon… I Love my Family” in a campaign message.
The USP of this campaign is the tag line which maintains the initial core idea of the brand- ‘self respect and financial independence.’ HDFC Life’s new online term insurance plan, Click2Protect, offers the convenience of experiencing a simple, fast, convenient, transparent, and cost-effective way of buying a life insurance plan.
HDFC Life EVP and head, marketing and direct channels Sanjay Tripathy said, “Following the launch of HDFC Life Click2Protect, we have embarked on this new marketing campaign to spread awareness about the importance of an online term plan, the needs they cater to, and how they are relevant to a consumer’s life.”
“The expression ‘I love my family, do you?’ is derived from the insight that for Indians family comes first and they want to secure their family’s current lifestyle, dreams and goals even when they are not around. The entire campaign comprises five films addressing the most important need at different life-stages of the bread earner including securing old parents, marrying and securing one’s spouse, birth of a child, maintaining a comfortable standard of life & managing liabilities like home loan home loan,” he added.
Leo Burnett NCD KV Sridhar said, “The campaign stems from a simple truth – if we love someone then we‘ll ensure that he/she will never have to suffer, after we‘re gone. Since ‘term insurance‘ as a product is designed to protect the family from any financial downfall in case of untimely demise of the policy holder, the above mentioned truth lends itself meaningfully to the creative idea. It is simple – if you really love your family, you will sign up for term insurance, which translates into a man proudly wearing the badge of ‘I love my family‘ and the things he does to ensure that at every stage of life his family is well protected. The campaign also showcases the benefits of term insurance at every stage of life in an engaging manner.”
Apart from television and digital, HDFC plans to take this film to other mediums such as print and OOH.
Brands
Jubilant FoodWorks to exit Dunkin’ India franchise as pact ends in 2026
Company opts not to renew long-running deal, plans phased wind-down of brand
MUMBAI: Jubilant FoodWorks Limited has decided not to renew its franchise agreement for Dunkin’ in India, marking the end of a 15-year run for the American coffee and baked goods chain in the country under its stewardship.
The decision was approved by the company’s board at a meeting held on Monday and formally disclosed to BSE Limited and the National Stock Exchange of India Limited. The current development agreement, signed in February 2011, is set to expire on December 31, 2026.
Rather than extending the pact, Jubilant FoodWorks will take a measured, phased approach to its Dunkin’ operations. This includes evaluating options such as scaling down certain outlets, exiting select locations, or transferring assets and franchise rights, all in consultation with the brand’s global owners and in line with contractual and regulatory requirements.
The move follows what the company described as a broader strategic review of its portfolio. Despite Dunkin’s presence in India, the brand has remained a relatively small contributor to Jubilant’s overall business. In the financial year 2024-25, Dunkin’ accounted for just 0.61 percent of the company’s revenue and reported a loss at the profit level.
Importantly, the company has clarified that the decision will not materially impact its financial or operational performance, signalling that its core growth engines remain firmly intact.
Jubilant FoodWorks Limited company secretary and compliance officer Mona Aggarwal, in the regulatory filing, indicated that the transition would be handled in an orderly manner, ensuring compliance with all agreements and minimising disruption.
Jubilant FoodWorks, best known for operating Domino’s Pizza in India, appears to be sharpening its focus on stronger-performing brands while quietly winding down less impactful ventures. As Dunkin’ prepares to fade from its portfolio, the company seems intent on keeping its menu of growth opportunities both lean and well-risen.
