MAM
HDFC Life launches new ad campaign
MUMBAI: Private life insurance company, HDFC Life, is launching a new ad campaign to raise awareness about online term insurance plans and the easy mode to buy insurance.
The campaign has been created by Leo Burnett and produced by Code Red films.
The ad campaign will be first launched on youtube.com, specifically targeted at the well-informed, digitally aware users.
HDFC Life’s new ad campaign aims to reach out to about 4 million unique users on youtube who will watch the commercial before the television audiences.
There are five TVCs that trigger the conversation that ensure complete financial security of loved ones forever; one needs to plan ahead – a thought articulated as “Ab mein bhi Sar Utha ke kah sakta hoon… I Love my Family” in a campaign message.
The USP of this campaign is the tag line which maintains the initial core idea of the brand- ‘self respect and financial independence.’ HDFC Life’s new online term insurance plan, Click2Protect, offers the convenience of experiencing a simple, fast, convenient, transparent, and cost-effective way of buying a life insurance plan.
HDFC Life EVP and head, marketing and direct channels Sanjay Tripathy said, “Following the launch of HDFC Life Click2Protect, we have embarked on this new marketing campaign to spread awareness about the importance of an online term plan, the needs they cater to, and how they are relevant to a consumer’s life.”
“The expression ‘I love my family, do you?’ is derived from the insight that for Indians family comes first and they want to secure their family’s current lifestyle, dreams and goals even when they are not around. The entire campaign comprises five films addressing the most important need at different life-stages of the bread earner including securing old parents, marrying and securing one’s spouse, birth of a child, maintaining a comfortable standard of life & managing liabilities like home loan home loan,” he added.
Leo Burnett NCD KV Sridhar said, “The campaign stems from a simple truth – if we love someone then we‘ll ensure that he/she will never have to suffer, after we‘re gone. Since ‘term insurance‘ as a product is designed to protect the family from any financial downfall in case of untimely demise of the policy holder, the above mentioned truth lends itself meaningfully to the creative idea. It is simple – if you really love your family, you will sign up for term insurance, which translates into a man proudly wearing the badge of ‘I love my family‘ and the things he does to ensure that at every stage of life his family is well protected. The campaign also showcases the benefits of term insurance at every stage of life in an engaging manner.”
Apart from television and digital, HDFC plans to take this film to other mediums such as print and OOH.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
