Brands
HCL Tech fastest growing services brand: Brand Finance
MUMBAI: HCL Technologies, a leading global IT services provider, has emerged as the fastest growing global IT services brand in the world moving upwards by 122 ranks over the last year, in the 2017 Brand Finance Global 500 report. HCL’s brand value has surged by 38% over the last year. HCL now ranks at number 378th with a brand value of $4,463 million and AA+ brand rating.
Brand Finance CEO David Haigh said “Digital and technology brands have made great strides in the 21st century, reflected in their soaring valuations. Amongst leading global brands that we have tracked, of great interest is HCL Technologies, which has become the fastest growing global IT services brand. It already has an industry leading brand rating of AA+, which is likely to improve as a result of its focused Mode 1-2-3 strategy, strong brand promise and employee culture, in turn leading to continued, strong brand value growth for HCL”.
HCL Technologies CMO Matt Preschern said, “This is a proud moment for over 110,000 HCLites. Our strategic and best-in-class initiatives augmenting our capabilities across the technology ecosystem, have made us a partner of choice for the 21st Century Enterprises. We have been working very hard in creating significant business value for our stakeholders, empowering our employees and sustaining positive impact on the ecosystem. The continuous growth in HCL’s brand demonstrates our strength across all parameters of evaluation and the value we are creating for customers through our Mode 1-2-3 strategy”.
The methodology adopted by Brand Finance includes assessing the business model, customer satisfaction & engagement, employee engagement, CSR & community engagement and business performance. HCL has been recognized for consistently creating exceptional value for its customers through its unique Mode 1-2-3 business strategy strengthened by the promise of Relationship Beyond the Contract (RBtC) powered by the Ideapreneurship–led culture that fosters grass–root innovation, providing an opportunity to 110,000+ ideapreneurs to ideate, collaborate and create everyday innovative ideas to solve customer’s business problems.
Earlier HCL won the ITSMA Diamond Award for ‘Building Brand differentiation’ at the 2016 Marketing Excellence Awards, for its innovative “GetAJob@HCLTech” campaign, a first ever in its category. HCL became India’s most preferred millennial employer, surpassing established brands across ecommerce, telecom, technology and FMCG. The Economic Times also recognized HCL amongst top 10 brands in its ‘India’s Top 100 Brands’, 2016 study.
Brands
Reesee Entertainment names Pavel Jelšik as vice president of global sales
Toy industry veteran joins to steer 2026 international push
GUANGZHOU: China based children’s entertainment and licensing company Reesee Entertainment has appointed seasoned toy executive Pavel Jelšik as vice president of global sales, signalling a confident step into its next phase of international growth.
Jelšik joins from Playmind Group, where he served as VP of international sales and marketing. Over a career spanning more than 20 years, he has led global sales for the Toy Plus, Sweet’n’Fun and National Products portfolios, and managed the Minix brand across select territories. His track record stretches across Europe, Asia, North and South America, where he has built distribution networks, nurtured licensing partnerships and scaled brands from promising newcomers to retail regulars.
Based in Europe, Jelšik will now oversee Reesee’s global sales strategy, with a brief to accelerate expansion and sharpen the company’s commercial edge. His appointment comes as Reesee strengthens its international infrastructure following steady growth across Southeast Asia, Europe and North America.
Founded in 2018, Reesee has carved out a niche in IP content monetisation and trend driven toy development. The company works with globally recognised names including My Little Pony, Barbie, Hot Wheels and Sesame Street, while also building its own original properties such as Nomster and Dewbee.
For Jelšik, the opportunity lies in turning creativity into global shelf space. “Reesee combines a compelling vision with a strong flow of creative ideas,” he said, adding that his focus will be on widening the company’s global footprint and deepening strategic partnerships to create toy experiences that resonate with families worldwide.
Chief executive Ray Wang believes the timing is right. He said Jelšik’s international experience and ability to scale toy businesses will be key as Reesee expands across priority markets.
With fresh leadership in global sales and a growing portfolio of brands, Reesee appears set to move from playroom favourite to a more formidable name on the world stage.
