Ad Campaigns
H&C Triple Blend launches its newest campaign: ‘Repair Hair Damage the Smart Way!’
Mumbai: Hair & Care, Marico’s youthful and contemporary hair nourishment brand, has unveiled a new digital campaign addressing the challenges of DIY hair hacks. The campaign humorously introduces a smarter solution to tackle damaged hair: Hair & Care Triple Blend.
The latest digital video commercial (DVC) cleverly illustrates the often chaotic results of DIY hair remedies. While natural remedies may seem appealing, they don’t always go as planned—especially when it comes to repairing damaged hair. With a touch of humor and relatability, the video portrays the DIY hair care failure, emphasising the message: “Hair & Care as an easy solution to repair hair damage”
DIY solutions, although promising, tend to be messy and time-consuming. In contrast, Hair & Care Triple Blend offers a simpler alternative to repair damaged hair in a hassle-free way.
Speaking on the launch of the new campaign, Marico Ltd CMO Somasree Bose Awasthi said, “Our latest campaign aims to resonate with individuals dealing with hair damage who are frustrated with complicated or messy solutions. In today’s world, exposure to pollution and sun damage is inevitable, but the solutions don’t have to be complicated. While DIY hacks may seem like quick fixes, they often end up being more time-consuming. Hair & Care Triple Blend cuts through the clutter with its unique formula three unique ingredients: Aloe vera, Olive oil, Green Tea, delivering up to 100% damage repair in a simple, effective way. It’s the ultimate solution for nourished, healthy hair—minus the mess.”
The digital-first campaign creates engaging content that highlights the limitations of DIY methods while showcasing how effortlessly Hair & Care Triple Blend repairs hair damage. With its triple-blend formula, the product nourishes, repairs, and revitalizes, leaving hair healthier, shinier, and easier to manage.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
