MAM
HC restrains Emami from airing oil ad featuring Big B
NEW DELHI: Ayurvedic oil maker Emami Ltd. has been restrained by Delhi High Court from airing a TV commercial of its “Navratan” oil with megastar Amitabh Bachchan.
Another oil manufacturer, G.K. Burman Herbal (India), alleged that Emami‘s commercial degraded its product.
Justice Manmohan Singh in an ex-parte interim order directed Emami to stop all forms of the TV commercial.
Burman Herbal sought permanent injunction on “circulating, distributing, telecasting, broadcasting and advertising” any material defaming or maligning its product.
The petitioner alleged that Emami “knowingly and fraudulently” made the advertisement to harm the goodwill and reputation which they earned in the last 25 years.
“The sole motive of Emami is to drive out healthy competition from the market and to make illegal and unlawful gains,” alleged the petitioner.
G K Burman Herbal India is seeking permanent injunction for infringement of its trade marks and copy right violation and damages worth Rs two million.
Ajay Sahani, counsel for Burman, submitted before the court that the product Himgange Ayurvedic Oil was developed by the company‘s founder Gautam Kumar Burman in 1987.
He also claimed that the product had distinctive artistic features by way of the shape of a green background label which carried the trade mark “Hingange” in a distinctive artistic vernacular font in yellow colour, with the expression ‘Ayurvedic Teil‘ in white artistic vernacular font below it.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
