Brands
Havmor teams up with Swiggy Instamart to launch ‘Thandai Ice Cream’ for Holi
MUMBAI: Havmor Ice Cream, a subsidiary of Lotte Wellfood Co. Ltd and one of India’s most cherished ice cream brands, has teamed up with Swiggy Instamart to introduce a special limited-edition ‘Thandai Ice Cream’ family pack for Holi. Available exclusively on Swiggy Instamart, this festive treat brings the traditional flavours of Holi to consumers in a rich, creamy, and shareable format delivered straight to their doorstep in just 10 minutes.
As quick commerce transforms consumer habits, this collaboration ensures that the classic thandai taste, synonymous with Holi, is now just a tap away. Havmor’s latest offering reimagines the much-loved festive beverage into an indulgent ice cream, perfect for celebrating with friends and family.
“With the onset of summer and the festive cheer of Holi, we wanted to introduce a refreshing take on traditional flavours,” said Havmor Ice Cream vice president – marketing Rishabh Verma. “Innovation is at the heart of what we do, and this exclusive partnership with Swiggy Instamart allows us to deliver joy and indulgence instantly, making festive celebrations even more delightful.”
Swiggy Instamart chief business officer Hari Kumar G said, “Festivals are when consumers seek convenience without compromising on tradition. We are delighted to bring Havmor’s ‘Thandai Ice Cream’ exclusively to our platform, ensuring that Holi celebrations are sweeter, hassle-free, and more accessible than ever.”
The Havmor ‘Thandai Ice Cream’ Holi special edition is available exclusively on Swiggy Instamart from 11 March 2025, offering a deliciously modern twist on a timeless festive favourite.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
