Brands
Havmor teams up with Swiggy Instamart to launch ‘Thandai Ice Cream’ for Holi
MUMBAI: Havmor Ice Cream, a subsidiary of Lotte Wellfood Co. Ltd and one of India’s most cherished ice cream brands, has teamed up with Swiggy Instamart to introduce a special limited-edition ‘Thandai Ice Cream’ family pack for Holi. Available exclusively on Swiggy Instamart, this festive treat brings the traditional flavours of Holi to consumers in a rich, creamy, and shareable format delivered straight to their doorstep in just 10 minutes.
As quick commerce transforms consumer habits, this collaboration ensures that the classic thandai taste, synonymous with Holi, is now just a tap away. Havmor’s latest offering reimagines the much-loved festive beverage into an indulgent ice cream, perfect for celebrating with friends and family.
“With the onset of summer and the festive cheer of Holi, we wanted to introduce a refreshing take on traditional flavours,” said Havmor Ice Cream vice president – marketing Rishabh Verma. “Innovation is at the heart of what we do, and this exclusive partnership with Swiggy Instamart allows us to deliver joy and indulgence instantly, making festive celebrations even more delightful.”
Swiggy Instamart chief business officer Hari Kumar G said, “Festivals are when consumers seek convenience without compromising on tradition. We are delighted to bring Havmor’s ‘Thandai Ice Cream’ exclusively to our platform, ensuring that Holi celebrations are sweeter, hassle-free, and more accessible than ever.”
The Havmor ‘Thandai Ice Cream’ Holi special edition is available exclusively on Swiggy Instamart from 11 March 2025, offering a deliciously modern twist on a timeless festive favourite.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
